Nezha Alaoui

Nezha Alaoui is a Moroccan-born entrepreneur and founder of the Mayshad brand. She is also the founder of the Mayshad Foundation, a non-profit organization for youth and women's development.

Early life and education Alaoui was born in Rabat in 1982. She studied at the French High School in Rabat and continued studies in Tangier at an American school. She later studied hospitality management in Spain where she did a six-month internship that led her to Rome, Milan and London. She received a bachelor's degree in business in London and later studied photography in New York City.

Career Alaoui began her career as a photographer, commissioned by the United Nations. She won a contract with the World Food Programme to report on UN humanitarian missions throughout the world. She founded the company in 2011 and opened a boutique in Paris in 2014. Its work is primarily in line with the Sustainable Development Goals adopted by the United Nations in 2015, which focus on vulnerable women and youth. The foundation has set up co-ops throughout Africa where it assists with training women to become entrepreneurs.

Publications Maroc saharien, terre d'inspiration (2013) Emmanuel Dierckx de Casterlé Femmes du Maroc Saharien (2015) - illustrations

In 2018, she wrote and published "Be a leader", a book on the 12 fundamental values of leadership.