Moran Zer Katzenstein

Moran Zer Katzenstein (; born 13 August 1982) is an Israeli women's rights activist, lecturer, social activist, strategist and media personality. She is among the initiators of the coalition of women's organizations and founder of "Bonot Alternativa" (Women Building an Alternative; ), an organization active in the 2023 Israeli judicial reform protests.

Biography Moran Zer Katzentstein was born in Holon, Israel, the eldest of three. Her family lived in Migdal HaEmek, and moved back to Holon when she was five.

She grew up in a religious household but attended a secular school. She completed her studies at Katzir highschool in Holon where she studied media & communication. During her IDF military service, Zer Katzenstein served as a human resources officer and was honorably discharged with the rank of lieutenant.

In 2016, she was appointed VP of marketing at Honigman where she worked until 2018. She later went on to work as a marketing director at Google.

In 2021, she joined the management team at Playtika as head communications officer and senior director. She founded Bonot Alternativa, "Women Building an Alternative", in 2020, through the unionization of business women, entrepreneurs, CEOs, media personalities, social activists, and heads of women's organizations. In 2023, Bonot Alternativa became an official association.

Zer Katzenstein currently heads Bonot Alternativa.

Judicial overhaul

In 2023, as part of the 2023 Israeli judicial reform protests, Bonot Alternativa, under her leadership, initiated the "Handmaids' Protest" which drew inspiration from Margaret Atwood's novel, The Handmaid's Tale and also the TV series The Handmaid's Tale which is based on it.

On the morning of 29 June 2023, Zer Katzenstein was detained for questioning by police during a protest near the home of the Minister for the Advancement of the Status of Women, May Golan. According to Zer Katzenstein, the Minister is "single-handedly hurting the ongoing struggle for women's rights in Israel". Zer Katzenstein was released shortly afterward.

Political activism In May 2026, Yair Golan, Chairman of the Democrats Party, announced that Zer Katzenstein had joined the party. In the primary elections held on July 20, 2026, ahead of the 2026 Israeli legislative election, Zer Katzenstein came in at number twelve on the slate.

Awards and recognition 2023 - "Knighthood" Prize by the Peres Center for Peace and Innovation