Matthew Rowean

Matthew Rowean (born August 6, 1982, in Boston, Massachusetts) is an American artist, creative director, and entrepreneur. He is a Partner and Chief Creative Officer at MATTE Projects. In 2019, Rowean was among Emmy Nominees for Fyre: The Greatest Party that Never Happened.

In 2019, Rowean was among Emmy Nominees for Fyre: The Greatest Party that Never Happened.

During his tenure as Chief Creative Officer, MATTE won several Clio Awards for their campaign work with Cartier.

Music and fashion In the live music sector, MATTE Projects has been involved in a variety of projects, ranging from their own live coverage of concerts to filming The Weeknd The Madness Tour. MATTE Projects was Samsung's live content partner across music for 2 years.

MATTE Projects operates in the fashion industry, specializing in fashion events, live fashion show capture, campaigns, and directing fashion films for brands such as Marc Jacobs, Tom Ford, Alexander Wang, Ralph Lauren, Gucci, Puma and other brands.

Campaigns and events In 2012, MATTE launched Full Moon, a boutique music festival at the South Street Seaport. Full Moon later moved to Governors Island and became a 10,000-person festival. In 2013, MATTE introduced "Black," a visual art and sound experience.

In November 2023, the company launched HERO – a new venue dedicated to visual and sonic storytelling at Rockefeller Center, in partnership with Colleveite and BOSE Audio. Within these walls there lives an immersive experience featuring the work of a dozen artists and designers who combine immersive video, spatial audio, and scenic design.

Roweans' collaborations within MATTE include The Macallan, KITH, Cartier, Audemars Piguet, Yves Saint Laurent Beauté, Prada, Marriott, Apple, Airbnb, and more. Their work for Cartier was recognized by Clio Awards. In 2024 MATTE partnered with PUMA

Films The company produced Can't Stop Won't Stop: A Bad Boy Story. The film won the Hollywood Documentary Award at the 2017 Hollywood Film Awards. In 2019, company co-produced the Emmy-nominated Netflix documentary FYRE: The Greatest Party That Never Happened and initiated "La Luna," an eco-friendly summer party. Through the pandemic, they created the documentary "Hell Of A Cruise", available Peacock, featuring the early spread of COVID-19 on cruise ships.