Kevin Samuels

Kevin Roshon Samuels (March 13, 1969 – May 5, 2022) was an American internet personality and image consultant. He rose to popularity in 2020 through his YouTube and Instagram live streams discussing modern society, gender issues, and relationships.

Early life Kevin Samuels was born in Oklahoma City. He attended Millwood High School He was a member of Kappa Alpha Psi.

Career Samuels worked in the marketing industry before starting his own image-consulting firm in 2013. He accumulated 1.4 million subscribers on YouTube, 1.2 million followers on Instagram and thousands on several other online platforms like Twitter and TikTok. In February 2022, Samuels appeared in a music video in which he acted as a therapist and dating coach for rapper Future on the single "Worst Day". Several prominent guests such as Minaj, Marlon Wayans, and Tamar Braxton showed support for his work.

Samuels engaged in commentary on dating prospects for men and women, with a focus on the African American community. He frequently spoke about what he considered to be "high-value men," emphasizing financial success, social status, and discipline, while also discussing the traits he believed made a woman "high-value" in the dating market. He encouraged women to embrace femininity, be more cooperative in relationships, lose weight, lean into submissive values, and prioritize finding a long-term relationship or marriage in their youth. Critics argued that his delivery was often harsh, demeaning, or reinforcing outdated gender roles.

Personal life and death Samuels was married and divorced twice. He had one daughter in his first marriage.

On May 5, 2022, Samuels was found unresponsive in his Atlanta apartment after a woman who had stayed with him the night prior called 911, telling the operator Samuels was complaining of chest pains and that he had collapsed. Samuels was rushed to a hospital, where he later died. According to the medical examiner's report, Samuels had hypertension, which contributed to his death.