Cassey Ho

Cassey Ho (born January 16, 1987) is an American entrepreneur, fashion designer, inventor, and social media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She is the creator of Blogilates, a fitness brand that began as a YouTube channel in 2009 and has since grown into a community-driven brand offering workout videos, activewear, and design-forward fitness products, which are sold exclusively at Target stores nationwide. Cassey has built a global following with over 19 million followers across all platforms and more than 6 billion video views across all channels. Her work has earned her numerous accolades, she received a Shorty Award in the category of social fitness,

Early life and education Ho is a Vietnamese-Chinese American and was born in Los Angeles, California, but grew up in the San Francisco Bay Area.

Her workout videos are often featured in online newspapers and videos.

In 2024, after Taylor Swift wore Popflex's Pirouette skort for a YouTube short, the item sold out in 15 minutes. The skort made another appearance in her official music video for "I Can Do It With A Broken Heart". The attention for the item had attracted copycat designs being sold on online marketplaces such as Shein and Amazon multiple times. Despite having patents filed in 2025, Gottex allegedly copied the skort's design and sold theirs in Nordstrom. After Ho's team sent Gottex and Nordstrom cease and desist letters, Gottex's lawyers threatened legal actions instead if she pursued "any further infringement allegations."

Body-shaming response In April 2015, Ho responded to an increasing number negative comments about her body by creating a video that quickly went viral. Cassey is the CEO and Head Designer of POPFLEX, while Sam is the COO. Together, they have a dog, a pomapoo named Sir George the Magnificent.