Florence M. Sterling

Florence M. Sterling (October 13, 1871 – March 24, 1940) was an American businesswoman, journalist and early feminist. Sterling served as treasurer and secretary of her family's business venture, Humble Oil, and also for various community services in Houston. She was the founder of the Woman's Viewpoint.

Biography Sterling was born in Anahuac, Texas. Daughter of Benjamin Franklin and Mary (Bryan) Sterling, she was one of twelve children. As a young woman, she worked with her brothers in her father's store. At the same time, Sterling became the assistant and then later, full treasurer and secretary of the Humble Oil Company. During World War I, she was a member of the executive board of the Houston Red Cross. Sterling founded the Woman's Viewpoint in 1923. She felt that the world needed to see things through the eyes of women. The magazine was edited and written entirely by women and ran until 1927. They had been friends for several years.

Sterling died in Houston on March 24, 1940, and was buried in Glenwood Cemetery.