Emilio Lavazza

Emilio Lavazza (1932–2010) was an Italian businessman. Known as, "Mr. Espresso," he shaped the way many Italians drink their coffee and dedicated half of his lifetime to provide quality coffee globally. Lavazza served as the Chief and President of the Lavazza company. The Lavazza company, today, is the sixth biggest coffee roaster with mustering over $1.1billion euros in sales. The company sells coffee in more than 90 countries after Emilio's reign as head of Lavazza.

Personal life Emilio Lavazza was born on August 7, 1932, in Turin, Italy. Lavazza was married to Maria Teresa, who is a socialist and a humanitarian. She was also the captain of the Italian National Bridge Team, known as the "Second Blue Team." Lavazza and Teresa have two children: Joseph (son), and Francesca (daughter). According to Lavazza's spokesperson, he was described as having a reserved-calm introverted personality. Despite having this reserved personality, he was also a multi-dimensional person who enjoyed various activities: playing golf, fishing, reading murder mystery books, listening to jazz music, and collecting models of soldiers. leaving his wife and two children to take charge of the company.

In 2001, Lavazza further expanded the company in Portugal to reinforce the idea of internationalism. Furthermore, in 2015, the Lavazza company faced inconsistent fluctuations in their shares, which resulted in the Keurig company to buy half of the shares that are worth $624 million. The Lavazza company has a home beverage maker share that is worth approximately 6.6% and in February, the shares' value dropped 7.8%. Keurig purchased 5.2 million shares with a 3% discount because of the stock's declining prices. Because of this, Keurig was able to maintain the stability of the company's condition.

Prior to retiring, on February 1, 2008, Lavazza signed an agreement to occupy one of the Brazilian companies, Cafe Grao Nobre Ltda, in Rio de Janeiro, Brazil. After signing the agreement, Lavazza had also obtained Cafe Terra Brasil in Sao Paulo, Brazil. With these two major transactions, the Lavazza company becomes one of the major coffee vendors in the world.

The Lavazza Company Today Emilio Lavazza, who died on February 16, is survived by his wife and their son and daughter, both are directors of the company.

Today, the Lavazza company sells coffee in four broad categories: ground, whole bean, espresso, and single serve in the variations of dark to medium roastings. The pricing of the coffee typically varies from $0.00 to $30.00 maximum.

By 2014, the company's profits had increased to $139.9 million after Emilio's death.