William Bascom

William R. Bascom (May 23, 1912 – September 11, 1981) was an American folklorist, anthropologist, and museum director. He was a specialist in the art and culture of West Africa and the African Diaspora, especially the Yoruba of Nigeria.

Biography Bascom completed his B.A. at the University of Wisconsin, and earned his Ph.D. in anthropology at Northwestern University under Melville J. Herskovits in 1939, which was based on research carried out amongst the Yoruba. Bascom was the first American anthropologist to carry out fieldwork among the Yoruba.

Bascom taught at Northwestern, Cambridge University. During World War II, he joined the O.S.S. and together with Ralph Bunche co-authored an unsigned volume, A Pocket Guide to West Africa in 1943.

In 1957 he left Northwestern University for the University of California, Berkeley where he become the first director of the Lowie Museum of Anthropology, a post he held until his retirement in 1979. His two Presidential Addresses were titled "Four Functions of Folklore" and "Verbal Art". His book Ifa Divination: Communication Between Gods and Men in West Africa was awarded the Pitrè Prize. Bascom argued that folklore can serve four primary functions in a culture: Folklore lets people escape from repressions imposed upon them by society e.g.: tall tales Folklore validates culture, justifying its rituals and institutions to those who perform and observe them. Folklore is a pedagogic device which reinforces morals and values and builds wit. e.g.: scary stories/moral lessons Folklore is a means of applying social pressure and exercising social control. e.g.: the boy who cried wolf

Major works Bascom, William R. (1943). "The Relationship of Yoruba Folklore to Divining," The Journal of American Folklore, 56(220), 127–131. Bascom, William R. (1943). The Sociological Role of the Yoruba Cult-Group. Menasha (Wis.): American Anthropological Association. . Bascom, William R. (1947). Ponape: A Pacific Economy in Transition Bascom, William R. (1954). "Four Functions of Folklore". The Journal of American Folklore. 67 (266): 333–349. . . JSTOR 536411. Bascom, William R. (1955). "Urbanization Among the Yoruba," American Journal of Sociology. 60(5), 446–454. Bascom, William R. (1955). "Verbal Art," The Journal of American Folklore, 68(269), 245–252. Bascom, William R.; Herskovits, Melville J (eds.) (1959). Continuity and Change in African Culture Bascom, William R. (1964). "Folklore Research in Africa," The Journal of American Folklore, 77(303), 12–31. Bascom, William R. (1965). "The Forms of Folklore: Prose Narratives". The Journal of American Folklore, 78(307), 3–20. Bascom, William R. (1969). The Yoruba of Southwestern Nigeria. New York; Chicago: Holt Rinehart and Winston. . . Bascom, William R. (1969). Ifa Divination: Communication Between Gods and Men in West Africa. Bloomington: Indiana University Press. . Bascom, William R. (1973). African Art in Cultural Perspective: An Introduction. New York: Norton. . . Bascom, William R. (1973). "Folklore, Verbal Art, and Culture," The Journal of American Folklore, 86(342), 374–381. Bascom, William R. (ed.) (1975). African Dilemma Tales. The Hague: Mouton. . . Bascom, William R. (ed.) (1977). Frontiers of Folklore. Boulder, Colo.: Published by Westview Press for the American Association for the Advancement of Science, Washington, D.C. . . Bascom, William R. (1980). Sixteen Cowries: Yoruba Divination from Africa to the New World. Bloomington: Indiana Univ. Pr. . Bascom, William R. (1992). African folktales in the New World. Bloomington: Indiana University Press. . .