Victoria L. Crittenden

Victoria Lynn (Scritchfield) Crittenden is an American management scientist, academic, and author. She is a Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College.

Crittenden is most known for her studies of strategic marketing, marketing management, marketing & technology, entrepreneurship, & corporate citizenship. She has authored or co-authored over 100 journal publications and has also co-authored three editions of Strategic Marketing Management Cases. She served as Digital and Social Media Marketing and Advertising Collections editor for Business Expert Press. She also served as a co-founding editor of AMS Review from 2008 to 2013.

Crittenden is the editor of the Journal of Marketing Education.

Education and early career Born on August 30, 1956, Crittenden grew up in Bradford, Arkansas, the youngest of eight children. She received a Bachelor of Arts (1978) from Lyon College (formerly Arkansas College). While attending Lyon College, she served as an intern for the Arkansas attorney general, Bill Clinton. She also assisted in setting up Clinton's initial Gubernatorial campaign offices. She obtained a Master's in Business Administration (1979) from the University of Arkansas, Fayetteville. In 1989, she received her DBA from the Harvard Business School in Boston, Massachusetts. She also served as the Academy of Marketing Science President from 2012 to 2014. Between 2013 and 2019, she served as the Chair of Marketing Division at Babson College. During this time, she also held a concurrent appointment by serving on the Alumni Board of Harvard Business School from 2016 to 2019. She was on the Board of Directors of the Direct Selling Education Foundation in Washington DC. 2015 - Fellow, IC² Institute, University of Texas Austin 2016 - Fellow, Direct Selling Education Foundation 2016 - BFRF Award for Excellence in Scholarship, Babson College 2016 - Outstanding Reviewer of the Year Award, Journal for Advancement of Marketing Education 2016 - Womanity – Women in Unity, Channel Africa 2025 - World's Top 2% Scientists,