V. V. Rajendra Kumar

Vantimitta Venkata Rajendra Kumar shortly V. V. Rajendra Kumar (b: 1932 - d: 13 February 1981) was an Indian art director, publicity designer (Studio Roopkala) and film producer (Adithya Chitra Films).

Some of the notable films he worked on are Ramudu Bheemudu (1964) and Sri Krishna Tulabharam (1966). His first film as art director was Gutta Ramineedu's Chivaraku Migiledi (1960). He also produced Mathru Murthy (1971), Manushulanta Okkate (1976) and Mahapurushudu (1981).

Early life Rajendra Kumar was born as Chalapathi Naidu in Koruturu, Nellore District, Andhra Pradesh, in 1932. He was often known in the film industry as V. V. R. Kumar. He assisted the National Film Award-winning art director T. V. S. Sarma before working independently.

Career His first film as an art director was Chivaraku Migiledi (1960). Apart from Telugu movies, he worked on 15 Tamil films by C. V. Sridhar's Chitralaya and V. C. Guhanathan. His first film as a producer was Mathru Murthy (1971) in partnership with Kandepi Satyanarayana. His second film as producer, Manushulanta Okkate (1976), was the first partnership of the director Dasari Narayana Rao and the actor Nandamuri Taraka Rama Rao. The producer credit published for his films was V. Mahesh, who is his younger brother.

Personal life Kumar had two sisters named Smt. V. Sudarsanamma, Late Smt. S. Leelavathi, and a brother Late Sri. V. Mahesh who is a film and television producer and writer. Kumar was married and had three daughters named Suhasini, Sunandini and Shalini, and a son, V. Yajuvendra.

Filmography Below is a list of few films worked by Kumar as an art director. Apart from the below listed films, Kumar worked on over 100 movies as publicity designer under his company Studio Roopkala. Year Film Language Director 1957 Bhagyavati Telugu L. V. Prasad 1958 Parvathi Kalyanam Telugu K. Bhaskar Rao 1959 Manorama Telugu K. Bhaskar Rao 1960 Chivaraku Migiledi Telugu Gutha Ramineedu 1962 Santha Telugu Manapuram Appa Rao 1963 Paruvu Prathishta Telugu Manapuram Appa Rao 1963 Anuragam Telugu Gutha Ramineedu 1964 Vivaha Bandham Telugu P. Bhanumathi 1964 Ramudu Bheemudu Telugu Tapi Chanakya 1965 Prathigna Palana Telugu C. S. Rao 1965 Veelunama Telugu K. Hemambaradhara Rao 1966 Sri Krishna Tulabharam Telugu Kamalakara Kameswara Rao 1966 Sangeetha Lakshmi Telugu Giduturi Suryam 1966 Bhakta Potana Telugu Gutha Ramineedu 1967 Kambhoja Raju Katha Telugu Kamalakara Kameswara Rao 1967 Gruha Lakshmi Telugu P. Bhanumathi 1968 Pelli Roju Telugu Manapuram Appa Rao 1968 Papa Kosam Telugu G. V. R. Seshagiri Rao 1968 Kalisina Manasulu Telugu Kamalakara Kameswara Rao 1968 Bangaru Sankellu Telugu Gutha Ramineedu 1968 Bharya Telugu K. S. Prakash Rao 1969 Tara Sasankam Telugu Manapuram Appa Rao 1969 Sipayi Chinnayya Telugu G. V. R. Seshagiri Rao 1969 Bommalu Cheppina Katha Telugu G. Viswanadh 1969 Ardha Rathri Telugu Parvataneni Sambasiva Rao 1969 Pratikaram Telugu M. Nageswara Rao 1970 Drohi Telugu K. Bapaiah 1971 Naa Thammudu Telugu K. S. Prakash Rao 1971 Mathru Murthy Telugu Manapuram Appa Rao 1971 Mooga Prema Telugu Gutha Ramineedu 1972 Marapurani Thalli Telugu D. S. Prakash Rao 1972 Ooriki Upakari Telugu K. S. R. Das 1972 Anta Mana Manchike Telugu P. Bhanumathi 1974 Urimai Kural Tamil P. Sridhar 1974 Radhamma Pelli Telugu Dasari Narayana Rao 1974 Nitya Sumangali Telugu M.S. Arya 1974 Ammai Pelli Telugu G. V. R. Seshagiri Rao 1975 Swargam Narakam Telugu Dasari Narayana Rao 1975 Ramayya Tandri Telugu B. V. Prasad 1976 Manushulanta Okkate Telugu Dasari Narayana Rao 1977 Manassakshi Telugu Parvataneni Sambasiva Rao 1977 Madhurageetham Tamil V. C. Guhanadhan 1978 Enki Nayudu Bava Telugu Boina Subba Rao 1978 Machanai Paartheengala Tamil V. C. Guhanadhan 1981 Maha Purushudu Telugu P. Lakshmi Deepak