Steve Sims

Steve Sims (born 1966) was the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen and in 2022 his second book "Go for Stupid - The Art of Achieving Ridiculous Goals". Sims grew up in East London and met his wife, Clare, when he was 16 years old.

Career Sims began his career as a Bricklayer in London. In 1980, Sims started a stockbroker job in London, where he worked for about 6 months. Eventually, Sims transferred to Hong Kong where he was fired in 5 days. Through Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk. In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen". In 2003, Bluefish partnered with MBNA to launch its own credit card. In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks. In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers.

Education and Personal Details Steve Sims did not attend college, and dropped out of school at the age of 15. Sims currently lives in Los Angeles with his wife, Clare, their 3 children, and their dog.

Steve passed away on July 7, 2025, in Los Angeles, California.