Steve Sesnick

Stephen Eugene Sesnick Jr. (September 8, 1941 – October 27, 2022) was an American rock club and rock band manager, and later a businessman. Sesnick is known for being the manager of the Velvet Underground.

Early life Sesnick was born in Hoboken, New Jersey, on September 8, 1941. He was educated at St. Cecilia High School in Englewood, New Jersey and he went on to play freshman basketball for St. John's University in New York City.

Velvet Underground manager Sesnick was manager of the Boston Tea Party, a Boston nightclub founded in 1967, which was the first in Boston to spearhead the burgeoning psychedelic rock and underground rock scene, and which also helped break bands which went on to become major stars.

Over the next few years, Sesnick influenced the Velvet Underground to move toward a more "overtly pop direction" in their music.