Shintaro Tsuji

is a Japanese entrepreneur and former civil servant. He is the founder and former-president of Sanrio, a merchandise company known for its characters, including Hello Kitty.

Biography Early life Shintaro Tsuji was born in Kofu, Yamanashi Prefecture, to a manageress of three ryokan. He was a student of a kindergarten affiliated with the Toyo Eiwa Jogakuin. As part of a wealthy family belonging to the Saegusa clan, Tsuji, as their first child, lived a life of luxury, yet he was secluded. When his mother died of leukemia, In 2020, Tsuji stepped down as president of Sanrio, and was succeeded by his grandson, Tomokuni. On April 3, 2026, the Yamanashi Strawberry King Museum in Kai, Yamanashi opened, with one exhibition hall dedicated to Tsuji's life and work on Sanrio. 1977 Who Are the DeBolts? And Where Did They Get Nineteen Kids? 1979 The Glacier Fox 1979 Nutcracker Fantasy Adaptation of E. T. A. Hoffmann's The Nutcracker and the Mouse King 1981 The Sea Prince and the Fire Child 1985 A Journey Through Fairyland 2007 Nezumi Monogatari: George and Gerald's Adventure