About Selwyn Toogood
Lived 1916 – 2001 (aged 84). Selwyn Toogood was a New Zealand actor, television personality, radio personality and radio, known for Beauty and the Beast (talk show) and It's in the Bag (game show).
Selwyn Featherston Toogood (4 April 1916 – 27 February 2001) was a New Zealand radio and television personality.
Early life and family Born in Wellington on 4 April 1916, Toogood was the son of Henry Featherston Toogood and Ethel Lois Copus "Noonie" Toogood (née Butler). Through his mother, Toogood was the great-grandson of John Howell, who established a whaling station at Riverton, and his second wife, Caroline Brown, whose mother was Māori from the Ngāi Tahu iwi. and Wellington College, where he had an inauspicious career, apart from excelling in the dramatic arts.
On 30 June 1948, Toogood married Cynthia Holden Webb at St Peter's church, in Willis Street, Wellington. who served as the New Zealand Chief of Defence Staff between 1971 and 1976. The Toogoods went on to have two sons, including Kit Toogood, who was appointed a Queen's Counsel in 1999 and a High Court judge in 2011.
Military service Toogood joined the army following the outbreak of World War II. He was mentioned in dispatches in 1944, in recognition of gallant and distinguished service in Italy.
In 1953, Toogood was awarded the Efficiency Decoration.
Acting and broadcasting career After leaving school, Toogood became involved in theatre and radio, including a role in New Zealand's first radio soap opera. On a troopship on the way home from World War II, he ran his first quiz show. After the war, Toogood picked up where he had left off as a stage actor, voice-over artist and radio announcer.
He began his career as a radio host in 1946 and was the originator of the game show It's in the Bag, in which he popularised the catch-phrases, "By hokey", and "What will it be, customers - the money or the bag?", in New Zealand. It's in the Bag eventually moved on to network television, where it was equally successful. He published his autobiography Out Of The Bag in 1979. Toogood hosted numerous other TV shows for the Broadcasting Corporation of New Zealand and Television New Zealand, including the panel show Beauty and the Beast and the children's quiz show W3. He retired from It's in the Bag in the 1980s, handing over the mantle to radio and TV host John Hawkesby.
In the 1977 New Year Honours, Toogood was appointed a Companion of the Queen's Service Order for community services. Toogood was awarded a special lifetime achievement award by the New Zealand Academy of Film and Television Arts in New Zealand in 1999.
Death Toogood died in Auckland in 2001, and his ashes were buried in Karori Cemetery. Cynthia Toogood died in 2005.
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Important facts
People in Selwyn Toogood's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Selwyn Toogood's
Frequently asked questions
Who was Selwyn Toogood?
New Zealand broadcaster (1916–2001)
When was Selwyn Toogood born?
Selwyn Toogood was born on 4 April 1916 in Wellington.
When did Selwyn Toogood die?
Selwyn Toogood died on 27 February 2001 in Remuera.
What was Selwyn Toogood's occupation?
Selwyn Toogood was an actor, television personality, radio personality and radio.
What was Selwyn Toogood known for?
Selwyn Toogood was known for Beauty and the Beast (talk show) and It's in the Bag (game show).
What nationality was Selwyn Toogood?
Selwyn Toogood was New Zealand.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Selwyn Toogood. https://biography.guide/selwyn-toogood/
MLA: "Selwyn Toogood." Biography.guide, https://biography.guide/selwyn-toogood/.
Chicago: "Selwyn Toogood." Biography.guide. https://biography.guide/selwyn-toogood/.
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