Scott Bedbury

Scott A. Bedbury (born October 3, 1957) is an American branding consultant. He is CEO of Brandstream, a branding firm, and co-founder and chairman of Upstream Research, an analytics startup. He was Nike's advertising director from 1987 to 1994, and Starbucks' chief marketing officer from 1995 to 1998. In 2012, Advertising Age ranked Bedbury in the top ten clients bringing "guts and innovation to the business".

Education In 1980, Bedbury graduated from the University of Oregon's School of Journalism and Communication (SOJC) with a Bachelor of Science in Journalism. The University of Oregon Alumni Association named him an Outstanding Young Alumnus in 1997.

Career Bedbury began his career with Nike in 1987 as worldwide advertising director. In 1988, Bedbury and Nike's advertising agency, Wieden & Kennedy, launched "Just Do It", a global campaign that helped move the company from distant third to number one. The "Just Do It" campaign opened up the access point to the brand and made it more ageless, more relevant and more multi-cultural. In 1989, Bedbury's work with the Nike-Women's Fitness Campaign diversified the audience further, "repositioning Nike as a meaningful brand to women".

Bedbury joined Starbucks as its chief marketing officer in 1995 in Seattle, Washington.

Bedbury left Starbucks in 1998 and started his own branding consulting firm, Brandstream. Between 2011 and 2013, Bedbury served as an advisor to Airbnb CEO Brian Chesky. A New Brand World Bedbury published his first book, A New Brand World in 2002.