Rob Steele

Robert G. Steele (born 1961) is a Canadian businessman who is the founder and CEO of Steele Auto Group.

Early life and education Rob Steele was born in 1961 in Halifax, Nova Scotia to parents Harry R. Steele and Catherine J. Steele. He was raised in Newfoundland and Labrador. His father was a well-known and successful businessman in Canada with interests in various sectors, and his mother was a musician and music teacher.

In 2016, Steele acquired Colonial Honda on Robie Street in Halifax. Soon after, he purchased nearly all of the residential properties adjacent to the dealership, with demolition permits then issued for 17 houses. After the plan to demolish the houses for "additional inventory display" was revealed, locals started a petition against it, which garnered over 1,700 signatures. Throughout the ordeal, Steele denied requests for interviews from the media and refused to meet with residents.

Steele was appointed as the campaign chair of Dalhousie University's Performing Arts Campaign in 2018.

Wealth Steele is a multi-millionaire. Built in 2010, the seven-storey mansion has five bedrooms, ten bathrooms, an elevator, in-home theatre, and an office suite, for a total of 11,000 square feet of space. The property has a two-bedroom guest house and a two-bedroom pool house adjacent to an inground swimming pool, as well as a greenhouse and fitness area. Steele also owns a house in Texas.

In 2020, Steele purchased a vintage yacht used by the famous stunt performer Evel Knievel. The boat was listed for sale at 349,000, but Steele did not disclose the purchase price. The boat was purchased new by Knievel in 1976 for $650,000, and only remained in his possession for about three years. Also in 2020, Steele donated 2 million to the Sobey School of Business.

Steele is a collector of classic cars. He established the Steele Wheels Motor Museum in Halifax in 2023 after acquiring an array of interesting and unique vehicles.

Personal life Steele is married to Mary Beth MacKenzie. Their two-day wedding event in Texas was attended by Ronnie Wood of the Rolling Stones. He is a close friend of the Canadian merchant banker Michael Wekerle.

Awards and honours Canadian Broadcast Industry Hall of Fame (2016) Honorary Doctor of Commerce from Saint Mary's University (2018) Nova Scotia Business Hall of Fame (2018) King Charles III Coronation Medal (2025)