Richard A. Bettis
American academic
About Richard A. Bettis
Lived 1947 – 2025 (aged 77). Richard A. Bettis was a business theorist.
Richard A. Bettis (November 22, 1947 – January 22, 2025) was the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.
In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.
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Frequently asked questions
Who was Richard A. Bettis?
American academic
When was Richard A. Bettis born?
Richard A. Bettis was born on 22 November 1947 in Portsmouth.
When did Richard A. Bettis die?
Richard A. Bettis died on 22 January 2025.
What was Richard A. Bettis's occupation?
Richard A. Bettis was a business theorist.
Sources & further reading
· Wikipedia: Richard A. Bettis
Cite this page
APA: Biography.guide. (2026). Richard A. Bettis. https://biography.guide/richard-a-bettis/
MLA: "Richard A. Bettis." Biography.guide, https://biography.guide/richard-a-bettis/.
Chicago: "Richard A. Bettis." Biography.guide. https://biography.guide/richard-a-bettis/.
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