Quentin Fiore

Quentin Fiore (February 12, 1920 – April 13, 2019) was a graphic designer, who worked mostly in books.

Early life and education Quentin Fiore was born on February 12, 1920, in the Bronx, New York to Antonino, a tailor, and Bice (née Bononi) Fiore and was raised in Brooklyn. Fiore later studied at the "New Bauhaus" in Chicago.

He was a conscientious objector during World War II along with two of his four brothers. They were assigned to camps around the country fighting forest fires and rescuing lost or injured skiers. After the war in 1946, Fiore married Jeanne DeWolfe Raseman. Of particular interest are his collaborations with media theorist Marshall McLuhan, such as The Medium is the Massage (1967). Initiated by Fiore, The Medium is the Massage didn't have a manuscript but was an amalgamation of McLuhan's previous works 1962 Gutenberg Galaxy and 1964 Understanding Media in an attempt to popularize McLuhan. The style Fiore implemented in the book is a kinetic interpretation of the philosophy so that the complex ideas could be understandable to a visual audience. The typography within was at all different angles, superimposed on images, with some meant to be read in a mirror. The book received mixed reviews with its disregard of typographic rules, while others thought "it promoted illiteracy, encouraged drug use, it corrupted the morals of the American youth."

Selected works The Medium is the Massage: An Inventory of Effects, with Marshall McLuhan (1967) War and Peace in the Global Village, with Marshall McLuhan (1968) DO IT!: Scenarios of the Revolution, by Jerry Rubin, introduction by Eldridge Cleaver (1970) I Seem to Be a Verb, with Buckminster Fuller (1970) Impressions of Lenin, by Angelica Balabanoff The Making of Kubrick's 2001