About Pirri
Born 1945. Pirri is a Spanish association football player.
José Martínez Sánchez (born 11 March 1945), nicknamed Pirri, is a Spanish former professional footballer. A central midfielder in the early part of his career, he finished it as a sweeper.
He spent the vast majority of his career with Real Madrid, appearing in 561 competitive matches and scoring 172 goals while winning 15 titles. He also served as captain of the club.
A Spain international for 12 years, Pirri represented the country in two World Cups.
Club career Born in Ceuta, Pirri signed for Real Madrid in 1964 as a 19-year-old, from Segunda División club Granada who received 200 million pesetas. He made his debut with the former on 8 November of that year as a replacement for the suspended Ferenc Puskás, in a 4–1 home win against Barcelona. He scored the first of his 123 goals in La Liga later that month, contributing to a 2–0 home victory over Deportivo de La Coruña also at the Santiago Bernabéu Stadium.
During his tenure at Real, Pirri won ten national championships, netting in double digits in five of those seasons including a career-best 13 goals in 1975–76. He added nine appearances in the 1965–66 European Cup (for a total of 57 with 18 goals in the competition), including the final against Partizan (2–1 win in Brussels); he was part of a generation of players of the team dubbed Yé-Yé.
In 1980, Pirri joined Mexican Liga MX side Puebla. He scored his first goal for them on 28 September, in a 2–0 home defeat of Atletas Campesinos.
Pirri retired from the game at the age of 37 due his club's poor economic situation, even though he had one year more running in his contract. He then completed his studies to qualify as a physician, and joined Real Madrid's medical staff; in late December 1999, he was named their general manager after Jorge Valdano (who later replaced him) rejected the offer.
On 17 July 2023, Pirri was appointed as honorary president of Real Madrid.
International career
Pirri earned 41 caps for Spain, scoring 16 goals. He made his debut in their 1966 FIFA World Cup opener, netting in the 2–1 loss to Argentina in an eventual group-stage exit.
The 33-year-old was also in squad for the 1978 World Cup held in Argentina, playing twice in another group phase elimination.
Style of play Pirri was well known for his ferocity, leadership skills and versatility. Other than his two main positions, he was also deployed as a makeshift forward.
Personal life In 1969, Pirri married Spanish actress Sonia Bruno. In February 2009, he started working as a commentator for Radio Nacional de España's Tablero Deportivo.
Honours Real Madrid La Liga: 1964–65, 1966–67, 1967–68, 1968–69, 1971–72, 1974–75, 1975–76, 1977–78, 1978–79, 1979–80 1977–78, 1979–80 UEFA Jubilee Poll (2004): #99
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Important facts
People in Pirri's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Pirri's
Frequently asked questions
Who is Pirri?
Spanish footballer
When was Pirri born?
Pirri was born on 11 March 1945 in Ceuta.
What is Pirri's occupation?
Pirri is an association football player.
What nationality is Pirri?
Pirri is Spanish.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Pirri. https://biography.guide/pirri/
MLA: "Pirri." Biography.guide, https://biography.guide/pirri/.
Chicago: "Pirri." Biography.guide. https://biography.guide/pirri/.
Data last updated: 2026-09-20 · Spot an error? Report a correction.
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