Patrik Frisk

Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. He was previously president and chief operating officer of the company since 2017. Frisk has worked for 30 years in retail and has had senior positions at The North Face and Timberland, before joining the ALDO Group in 2014 as CEO.

Early life Frisk was born in Sweden.

Career Early career Early in his career, Frisk was involved in several enterprises in Gällstad, Sweden, including the Swedish apparel company Ivanhoe. He helped launch Lager 157, a Swedish chain of specialty retail clothing stores, in the early 2000s.

Aldo Group

In 2014, Frisk became CEO of the footwear company and retailer Aldo Group. establishing new systems and products, increasing research on customers, digitizing the company,

Frisk was brought in after Under Armour's two decades of North American growth dipped in 2017, particularly from competition via Nike and Adidas and from changing consumer buying patterns. He began refocusing the company on being a "performance" brand. He continues to report to Plank.

In May 2022, Under Armour announced that Frisk would be stepping down as CEO at the beginning of June and would stay on as an advisor until September 2022.