Patee Sarasin

Patee Sarasin (; born 24 October 1961

Nok Air In 2004, Patee was invited to become CEO of Nok Air, the new low-cost carrier being launched as a joint venture of Thai Airways International. Patee oversaw the development of Nok Air's distinctive branding and eventually became its public face, using his own colourful, outspoken personality to represent and promote the airline. During his tenure, the airline went through several struggles, including the 2004 tsunami soon after its launch, the 2008 oil price spike, and the 2011 flood, which inundated the airline's base at Don Mueang Airport. but faced further crises including a collapse of its check-in system in 2015 and a pilot strike in 2016, which combined with increased competition from the launch of Thai Lion Air in 2013, saw Nok Air incurring heavy losses for several consecutive years, and Patee resigned from his position as CEO in September 2017.

Later ventures After leaving Nok Air, Patee founded the online travel agency Really Really Cool in 2018. In 2020, he released an autobiography titled Smiling Through Turbulence, detailing his time at Nok Air, and in 2023, he announced the launch of a new airline, titled Really Cool Airlines,

Personal life Patee is married to former actress Pitipat Sarasin ( Piyawan Jittanatum), with two children.