Nancy Green

Nancy Green (March 4, 1834 – August 30, 1923) promoted food stuffs as "Aunt Jemima". She was one of the first African-American models hired to promote a corporate trademark and became the advertising world's first living trademark, despite being born into slavery.

Biography Nancy Hayes (or Hughes) was born enslaved in the Antebellum South on March 4, 1834. Montgomery County Historical Society oral history places her birth at a farm on Somerset Creek, six miles outside Mount Sterling in Montgomery County, Kentucky. With George Green, she had at least two and as many as four children (one of whom was born in 1862). Local farmers from that area named Green raised tobacco, hay, cattle, and hogs. There were no birth certificates or marriage licenses for enslaved people.

Nancy Green has been variously described as a servant, nurse, nanny, housekeeper, and cook for Samuel Johnson Walker and his wife Amanda. She also served the family's next generation, again as a nanny and a cook. Walker's two sons later became well known as Chicago Circuit Judge Charles Morehead Walker., and Dr. Samuel J. Walker. she was hired by the R.T. Davis Milling Company in St. Joseph, Missouri, to represent "Aunt Jemima", an advertising character named after a song from a minstrel show. According to Maurice M. Manring, the company's search for "A real living black woman, instead of a white man in blackface and drag, would reinforce the product's authenticity and origin as the creation of a real ex-slave."

At the age of fifty-nine, Green made her debut as Aunt Jemima at the 1893 World's Columbian Exposition held in Chicago, beside the "world's largest flour barrel" (twenty-four feet high), where she operated a pancake-cooking display, sang songs, and promoted the product.

After the Expo, Green was reportedly offered a lifetime contract to adopt the Aunt Jemima moniker and promote the pancake mix; however, she would only choose to serve in the position for twenty years. This marked the beginning of a major promotional push by the company that included thousands of personal appearances and Aunt Jemima merchandising. She appeared at fairs, festivals, flea markets, food shows, and local grocery stores. Her arrival was heralded by large billboards featuring the caption, "I's in town, honey." She was replaced by Agnes Moodey, deemed by the company to be "a Negress of sixty years". After Green's death other women were hired by Quaker Oats to portray the role of Aunt Jemima, including Lillian Richard.

In 1910, at age 76, Green was still working as a residential housekeeper according to the census.

Her stature as a national spokesperson enabled her to become an advocate against poverty and in favor of equal rights, both for individuals in Chicago and the black population.

Death Green died on August 30, 1923, at the age of 89 in Chicago, when a car driven by pharmacist Dr. H. S. Seymour collided with a laundry truck and "hurtled" onto the sidewalk where she was standing. She is buried in a pauper's grave near a wall in the northeast quadrant of Chicago's Oak Woods Cemetery.

Grave marker Her grave was unmarked and unknown until 2015.

Lawsuit In 2014, a lawsuit was filed against Quaker Oats, PepsiCo, and others, claiming that Green and Anna Short Harrington (who portrayed Aunt Jemima starting in 1935) were exploited by the company and cheated out of the monetary compensation they were promised. The plaintiffs were two of Harrington's great-grandsons, and they sought a multi-billion dollar settlement for descendants of Green and Harrington. The lawsuit was dismissed with prejudice and without leave to amend on February 18, 2015.