Martin

Martin is a Hong Kong YouTuber, television personality, and author. He created the YouTube cooking channel Dim Cook Guide on 21 February 2014, growing it to be ranked third by number of subscribers for Hong Kong YouTube channels in 2021.

On Dim Cook Guide, Martin posts videos about how to cook food in different ways, aiming to showcase the most popular dishes that are available in local eateries. Martin posts travel vlogs and conducts food and product reviews. Martin co-created the YouTube channel with Taiwanese gaming YouTuber . The channel features mo lei tau humour as well as entertainment, lifestyle, kuso, Internet challenges, and unboxing content. It reached 1.3 million subscribers by the end of 2022.

Martin authored two cookbooks and started Delicious Cow Shop , a hot pot online store that mostly sells Japanese ingredients. He competed on the ViuTV cooking reality competition show in 2020 and guest starred on the 2022 HOY TV cooking show . With , he co-hosted the television programme , which featured the duo visiting Hong Kong farms, fisheries, and factories in search of food and special ingredients.

YouTube channel Martin (right) in a 6 July 2019 video with fellow Hong Kong YouTuber Mira. The duo discuss what Hong Kong people like about Taiwan. Before becoming a YouTuber, Martin was employed at a production company where his work involved taking photographs and film videos. Without any formal instruction on cooking food, he self-learned cooking during his spare time. The channel grew to over 100,000 subscribers by 2015, which the magazine attributed to its "exquisite and simple" cooking videos. In 2015, he collaborated with Cherry, a fellow YouTuber, to make videos on Dim Cook Guide. He recruited her to the channel with two aims. The first was to enable him to converse with another person in the videos about cooking. The second was to give viewers a woman's perspective about the dishes such as what she would give to her spouse or family during various festivals. Martin's Dim Cook Guide cooking videos include sausage rolls made in the Hong Kong way, strawberry pork ribs, a barbecue platter, Shaoxing wine chicken, Korean fried chicken, and baked curry cottage loaf. (Bulleted list|For sausage rolls made in the Hong Kong way |For strawberry pork ribs In 2015, Martin and Cherry created a sponsored video for Nestlé about the company's tofu product which played in supermarkets whenever customers scanned the QR code.) When Martin considers requests from companies to advertise in his videos, he assesses how the companies' reputation will affect his reputation. His income is unstable. With a limited number of companies to select from to do sponsored videos, Martin sometimes fails to receive sponsorship revenue that month. His YouTube channel has three membership tiers that in 2022 cost (US$), (US$), and (US$). The lowest tier gave members priority purchasing of his products and allowed for emoji stickers; the middle tier allowed members to receive discounts on products; and the highest tier included the members' names in a thank you at the end of his videos.

In 2017, Martin started the YouTube channel with , a Taiwanese YouTuber who has the largest gaming channel in Taiwan. The channel reached one million subscribers in two years.

Oriental Daily in 2015 lauded Dim Cook Guide for its "fresh and lively teaching videos", while Time Outs Jenny Leung in 2020 praised Dim Cook Guide for having "a whole library of fun recipes that will keep your hands busy and stomachs full". By the end of 2022, Dim Cook Guide had 1.1 million subscribers. Martin said in a YouTube video at the end of 2022 that he was making preparations for starting a restaurant in 2023. He planned to gradually cut back on making YouTube videos, explaining that he had shared almost everything he wanted to film as he had been a content creator for eight years. Martin cohosted the television programme with . The show aired its first episode on 26 September 2022 on HOY TV. Searching for special ingredients and food, the duo featured Hong Kong farms, fisheries, and factories.