Margaret Ann Moore

Margaret Moore (born December 24, 1957) is a Canadian-American author, entrepreneur and executive coach. Following 17 years as a biotechnology executive in the UK, Canada, France and the US, she has co-founded three coaching organizations – Wellcoaches Corporation, Institute of Coaching at McLean Hospital (2009) and the National Board for Health and Wellness Coaching (2010). She also serves as the co-director of the annual Coaching in Leadership & Healthcare conference provided delivered by the Institute of Coaching, McLean Hospital and Harvard Medical School. In 2025, Margaret was awarded the prestigious Thinkers50 award. Early life and education Moore was born on a dairy farm near Toronto, she attended a two-room elementary school and learned to drive a tractor. Her maternal grandparents were Russian German Mennonites based in Ukraine who emigrated to Canada to escape the 1917 Bolshevik Revolution. She initiated her 17 year biotech career in the UK following an MBA term at the London Business School, supported by an international scholarship.

Moore is an executive coach, mainly in the healthcare and biotechnology domains. She is the founder and CEO of Wellcoaches Corporation, a co-founder and former chair of the Institute of Coaching at McLean Hospital. She was co-director of the Coaching in Leadership & Healthcare conference delivered by the Institute of Coaching, McLean, and Harvard Medical School from 2008-2024. From 2015-2018 she played a role in establishing a strategic partnership with the National Board of Medical Examiners to institute national standards and certification for health and wellness coaching and laid the foundation for the role of the coach in healthcare.

Books Moore co-authored the Coaching Psychology Manual published by Wolters Kluwer in 2009 and 2015.

She is a co-author of two Harvard Health books: "Organize Your Mind, Organize Your Life" released by Harlequin in 2012, relaunched by Harper Collins as Train Your Brain in 2020 and "Organize Your Emotions, Optimize Your Life" published by William Morrow in 2016.

She is a co-editor and coaching theory chapter author of the American Medical Association book published by Elsevier titled: Coaching in Medical Education in 2022.

She is a co-author of a 2025 Berrett Koehler book titled “The Science of Good Leadership: Nine ways to expand your impact.

Selected publications

Institute of Coaching report: Leading with Humanity: The Future of Leadership and Coaching.

Health and Well-Being Coaching Adjuvant to GLP-1 Induced Weight Loss. American Journal of Lifestyle Medicine. 2024.

Harenberg S, Sforzo G, Hunter R, Jackson E, Moore M. The Well-Being Coaching Inventory (WCI): Questionnaire Development and Validation. American Journal of Lifestyle Medicine. 2025;0(0). doi:10.1177/15598276251320573

Abu Dabrh, Abd Moain, Kavitha Reddy, Bettina M. Beech, and Margaret Moore. "Health & Wellness Coaching Services: Making the Case for Reimbursement." American Journal of Lifestyle Medicine (2024): 15598276241266784. Passarelli, Angela M., Gail Gazelle, Leslie E. Schwab, Robert F. Kramer, Margaret A. Moore, Raja G. Subhiyah, Nicole M. Deiorio et al. "Competencies for those who coach physicians: a modified Delphi study." In Mayo Clinic Proceedings, vol. 99, no. 5, pp. 782-794. Elsevier, 2024.