Marc Porat

Marc Porat (born 1947) is an American technology entrepreneur, executive, and investor. He is known for his work on the concept of the information economy and for co-founding General Magic, an Apple spin-off that developed an early personal communicator device and intelligent software agents. He is a partner at Millennial Advisors, where he focuses on artificial intelligence.

Porat has also founded companies in telecommunications and sustainable building materials and has been involved in philanthropic work related to voter access.

Early life and education Marc Porat was born Uri Porat in 1947. His father, Dan Porat, was a physicist, and his mother, Frieda Porat, was a psychologist. The family emigrated from Israel to the United Kingdom and later to the United States, where his father worked at the Harvard University–MIT Cyclotron Laboratory and subsequently at Stanford University's SLAC National Accelerator Laboratory.

Porat graduated from Columbia College in 1972 and completed a Ph.D. at Stanford University in 1976. His dissertation, The Information Economy: Definition and Measurement, analyzed the growth of the information sector and introduced the concept of the information economy.

Career Early career While at Stanford University, Porat was a research assistant on a project funded by the Advanced Research Projects Agency (ARPA), collaborating with Paul Baran and Vint Cerf.

After receiving his PhD, Porat served as an economist at the U.S. Department of Commerce. He was later a program director at the Aspen Institute, where he produced and hosted The Information Society, a PBS feature documentary film based on his dissertation. In 1990, the project was spun out of Apple as an independent startup, General Magic, which Porat co-founded with Andy Hertzfeld andBill Atkinson. Porat served as its chairman and CEO. General Magic's objective was to create a personal communicator for email, messaging, and electronic commerce. The architecture utilized a network of software "agents" and a new programming language called Telescript for intelligent mobile agents. The company formed joint initiatives with Apple, Sony, Matsushita, Motorola, AT&T, NTT, France Telecom,Toshiba, Philips Its product was sold under brand names including the Sony Magic Link and the Motorola Envoy. In the late 1990s, the company also developed an early voice-command virtual assistant service called Portico. Porat served as the CEO of the company from 1991 to 1996. A documentary film about the company, “General Magic”, was released in 2018 and has won many awards.

Other ventures In 1998, Porat founded Perfect Commerce, a business-to-business software company for online procurement. In 2007, he founded CalStar Cement (CalStar Products) to manufacture low-carbon building materials and Zeta Communities to build prefabricated net-zero-energy homes.

Philanthropy Porat is the co-founder and chairman of My Ride to Vote, an organization that provides free ride share transportation for voters to polling stations. The initiative was created in partnership with Voto Latino to increase voter turnout by removing transportation barriers. His sisters are Naomi Porat, an entrepreneur and sustainability consultant, and Ruth Porat, the President and chief investment officer of Alphabet Inc. and Google.