About Magnus Brännström
Born 1966. Magnus Brännström is a businessperson, known for Oriflame and World Federation of Direct Selling Associations.
Magnus Brännström (born June 4, 1966) served as the CEO and president and the board member of the beauty company Oriflame since 2006 until his departure from Oriflame in 2023. He became in 2017 the Chairman of the World Federation of Direct Selling Associations (WFDSA).
Brännström was one of few Swedish CEOs of his generation to have made his management career out of Russia. Before joining Oriflame's operations in Russia in 1996, Brännström worked for Swedish companies Spendrups, JGB and the former luxury hotell chain Reso entering the post-Soviet states of the early 90s. Brännström is a former Swedish navy reserve officer and combat diver.
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Important facts
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Contemporaries
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Frequently asked questions
Who is Magnus Brännström?
Swedish businessman
When was Magnus Brännström born?
Magnus Brännström was born on 4 June 1966 in Umeå.
What is Magnus Brännström's occupation?
Magnus Brännström is a businessperson.
What is Magnus Brännström known for?
Magnus Brännström is known for Oriflame and World Federation of Direct Selling Associations.
Sources & further reading
· Wikipedia: Magnus Brännström
Cite this page
APA: Biography.guide. (2026). Magnus Brännström. https://biography.guide/magnus-brannstrom/
MLA: "Magnus Brännström." Biography.guide, https://biography.guide/magnus-brannstrom/.
Chicago: "Magnus Brännström." Biography.guide. https://biography.guide/magnus-brannstrom/.
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