Larry Baer

Laurence Monroe Baer is an American businessman. He is best known as the president and chief executive officer of the San Francisco Giants of Major League Baseball. He succeeded Bill Neukom on January 1, 2012.

Early life and education Born to a Jewish family, Baer attended Lowell High School in San Francisco and the University of California, Berkeley. He served as the sports director and business manager of KALX, the student-run radio station. As a junior, he negotiated with Oakland Athletics' owner Charlie Finley to make KALX the official radio station of the Athletics for its first 16 games. Baer served as the play-by-play announcer. He graduated from Berkeley with a degree in political science in 1980.

That same year, he joined the San Francisco Giants as its marketing director.

Career Baer returned to the Giants in 1992 and helped assemble an ownership group, led by Peter Magowan, that ultimately kept the team in San Francisco after an attempt to move the franchise to Tampa, Florida.

In 1994, Baer established the first benefit by a professional sports team to fight AIDS.

In 2008, Baer became the Giants' club president. He succeeded Bill Neukom as the Giants' chief executive officer on January 1, 2012.

In 2014, Baer received an "Excellence in Achievement" award from UC Berkeley and a Civic Leadership Award from the American Jewish Committee San Francisco. He and his wife are members of Congregation Emanu-El in San Francisco. and returned to the team on July 2, 2019.

The Obama administration appointed Baer as a member of the United States Holocaust Memorial Council. He was a board member of JCC of San Francisco and sits on the Boys and Girls Clubs of America Pacific Region Board of Trustees.