Kenny Kramm

Kenneth Lee Kramm (June 16, 1961 – July 12, 2016) was an American entrepreneur who founded FLAVORx and its system of adding flavoring to otherwise unpalatable medicines to make them easier to take.

Kramm was born in Washington, D.C. and grew up in Potomac, Maryland. He graduated from the University of Maryland in 1984 with a degree in advertising design and became an art director for an agency. After developing a dislike for that career in 1992, he joined his father's pharmacy firm in Washington as a business manager.

In May 1992, Kramm's father, Harold, suggested sweetening the medicine with flavorings used by candy manufacturers. The men spent their evenings, after store hours, tasting different samples. Kramm then took home the flavored medicine that he hoped his daughter would approve. She ultimately picked one and resumed her proper dosage. Parents from the nearby children's hospital heard about the flavoring, and FLAVORx went into business.

Death Kramm died from sepsis in 2016, after contracting an infection.