Biography.guide
Home › People › Rugby union coach › Justin Sampson
Portrait of Justin Sampson

Justin Sampson

b. 1966

Australian rugby union footballer and coach

Rugby union coach
Don't just read it — keep itBiographies to ownE-book · Audio · Video From $7 →

About Justin Sampson

Born 1966. Justin Sampson is an Australian rugby union coach.

Justin "Sambo" Sampson (born 2 September 1966) is an Australian sports television personality, professional speaker and former rugby union player. Sampson has played representative rugby with New South Wales Country and North Harbour. He was an accomplished rugby coach, having coached the Singapore and the Indonesian national teams and has traveled worldwide conducting coaching clinics, fundraising activities and other events to help promote the sport of rugby. He is also a rugby commentator and presenter covering international matches on networks such as ESPN Star Sports and ABC TV (Australia).

Early life and education Sampson grew up on a sheep and cattle station near the town of Cobar, in western New South Wales, and attended the Shore School in Sydney. As a team captain, Sampson's style and leadership qualities earned him selections as vice-captain on both the Combined G.P.S. and the NSW Schoolboys First XV representative sides in 1985. After secondary school, Sampson went on to graduate from Mitchell College Bathurst in 1989.

Rugby career

Playing career Sampson played provincial representative rugby for Country Origin, North Harbour in Sydney (1991–92), as well New South Wales Country, where he played against the All Blacks in 1988 and British Lions in 1989. He was also captain of his 1st Division club, Northern Suburbs in Sydney for three years from 1990 to 1993. In 1990 Sampson was a runner up in The Sydney Morning Herald Best and Fairest Award, as well as runner up for the Rothmans Medal in 1991. He remained with Singapore until 2000 and returned again to coach in 2002.

In 2007, Sampson was signed to the coaching staff for the Indonesian national rugby team. Serving alongside former Wallaby Duncan Hall, Jr. and Singapore's Ismail Kadir. With Sampson part of the coaching staff, Indonesia went 4–2 in international test matches earning them a promotion to Division 3 for the 2009 Asian Five Nations.

Professional career Since 1997, Sampson has commentated for the World Rugby Sevens Series in Dubai, Hong Kong, Singapore and Malaysia. Furthermore, Sampson has commentated for ABC TV (Australia), along with RTHK Radio for the Hong Kong Sevens. In addition, Sampson was the main presenter for the Victoria Rugby Union's new weekly club rugby show on Channel 31 (Australia), called Rugby Time. Sampson has also written articles for The New Paper in Singapore, and for espnstar.com. He continued to commentate with Star Sports until 2007.

In 2006, Sampson established Sampson Marketing Services, a company that provides support on sponsorship, event management and corporate hospitality. Sampson is a prominent speaker, master of ceremonies and celebrity auctioneer and works with a variety of global and local organizations throughout Asia, Australia and the Middle East.

As one of the more recognized rugby pundits, Sampson travels worldwide to promote the sport of rugby by conducting coaching clinics, fundraising activities and other events for local and national Rugby Unions.

Biography shop

Don’t just read it —
keep it.

Full-length biographies made to live with: read them, listen on the way to work, watch them tonight.

  • E-book
  • Audio
  • Video
Browse the shop — from $7

Instant download · yours to keep · every purchase keeps this site free

Important facts

Birth century
Occupation
Rugby union coach
Nationality

People in Justin Sampson's life

Named in this biography and alive at the same time

Contemporaries

People whose lives overlapped Justin Sampson's

Frequently asked questions

Who is Justin Sampson?

Australian rugby union footballer and coach

When was Justin Sampson born?

Justin Sampson was born on 2 September 1966 in Cobar.

What is Justin Sampson's occupation?

Justin Sampson is a rugby union coach.

What nationality is Justin Sampson?

Justin Sampson is Australian.

Sources & further reading

· Wikipedia: Justin Sampson

· Wikidata: Q21175231

· DBpedia: Justin Sampson

Cite this page

APA: Biography.guide. (2026). Justin Sampson. https://biography.guide/justin-sampson/

MLA: "Justin Sampson." Biography.guide, https://biography.guide/justin-sampson/.

Chicago: "Justin Sampson." Biography.guide. https://biography.guide/justin-sampson/.

Data last updated: 2026-09-20 · Spot an error? Report a correction.

Page generated 2026-09-27 05:26 UTC