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Social media activity Sternbach created her Twitter account in early 2019 to support the 2020 presidential campaign of Bernie Sanders, but later pivoted towards mocking people she considered her political enemies. Her original account's profile falsely claimed that she was a reporter for The New York Times. The image prompted a large increase in online searches for 'goblin mode',

In June 2022, the term was defined by Dictionary.com as "a slang term for a way of behaving that intentionally and shamelessly gives in to and indulges in base habits and activities without regard for adhering to social norms or expectations". In December 2022, online respondents selected the term from Oxford Languages' shortlist, which also included metaverse and #IStandWith, as the Word of the Year. Oxford Languages attributed the spike in the phrase's popularity to Sternbach's tweet.

Snickers "dick vein"

In April 2022, Sternbach satirically claimed in a tweet that Snickers was removing the "dick vein" design from the top of the candy bar, prompting a backlash from unwitting Snickers fans. Due to the volume of response, Snickers clarified in its own viral tweet that the "veins remain". The tweet spawned follow-up hoaxes including a viral fake image of Tucker Carlson talking about the "dick veins" on his Fox News show, alluding to Carlson's comments about "unsexy" M&M's characters earlier that year.

In February 2023, Sternbach said that controversy regarding the 2023 Hogwarts Legacy video game was manufactured in terms of 'TERFs' pointing out the games' success despite boycotts. She also said that despite saying that people should feel free to buy it, they should not attempt to get "good ally points" for disliking J. K. Rowling. Later, in June of that year, Sternbach criticized U.S. states that prohibit medical gender transitioning for adults.

Other posts in 2023 included calling YouTuber MrBeast "demonic" and creating a fake image of a Walmart "product zoner" job after he suggested that his fans should arrange his Feastables chocolate brand and disarrange Hershey's chocolate bars displays in stores, accusing MrBeast of lying about being invited on the Titan before its implosion, and falsely claiming that US President Joe Biden had been removed from the White House in a body bag.

Suspension from Twitter

On October 6, 2023, Sternbach was suspended from Twitter. The previous day, an update to Twitter had removed headlines from posts which link to news articles. In response, Sternbach exploited this to make a satirical tweet in which she claimed that "growing evidence [suggested] that" Musk was a pedophile. Sternbach and her secondary account were terminated hours later, for which no official reason was given. Several other accounts made by her were also banned in the following days. In November, she created the account @CantEverDie, which has not been suspended and is currently active.

The move to ban Sternbach was condemned by journalists Erin Reed and Ben Collins, as well as civil rights attorney Alejandra Caraballo. The move was supported by Chaya Raichik of Libs of TikTok. Mike Masnick of Techdirt contrasted the suspension with Musk's previous claims of being a "free speech absolutist". The Messenger described the incident as Musk banning "a popular poster who skewered him".

Post-Twitter suspension

In January 2026, in response to criticism by Sternbach, Ashley St. Clair, the mother of a child with Elon Musk, expressed remorse on Twitter for her previous anti-trans activism, saying "I feel immense guilt for my role", in particular towards her child's half-sister, Vivian Wilson.

The Onion In September 2024 Sternbach began contributing to The Onion. Sternbach is currently a social media editor for The Onion. and Ill-Conceived, a podcast about natalism, marriage and mothering including the tradwife phenomenon.

Personal life Prior to 2026, Sternbach was a food inspector for the state of Wisconsin. . She has been described as a leftist and identifies as a Marxist.