Jose Sering

Involvement in sports In 1969, Sering began his first term as president of the Philippine Amateur Track and Field Association (PATAFA). On November 21, 1973, he officially founded the Asian Amateur Athletic Association, and was its first president. He held the first Asian Athletics Championships to the Philippines that year. In 1981, when Michael Marcos Keon told him that he wanted the post, Sering willingly stepped aside. In 1984, he returned to the PATAFA as its president when Keon got supsended. He was also the acting director of the Project Gintong Alay government sports program that year.

In 1985, Sering became president of the Philippine Olympic Committee. That year, he endorsed athlete Lydia de Vega, who had refused to join the national team training camp, and intervened to get her on the national team for the Asean Cup that was held in the country that year. In boxing, he had to endorse Leopoldo Serantes and five other boxers' participation at the 1988 Olympics in front of the Court of Appeals, as there was a leadership dispute between Roilo Golez and Mel Lopez. The court dismissed the suit, and Serantes went on to win a bronze in the 1988 Olympics.

Later in 1988, he was reelected as head of the POC, defeating former Gintong Alay head Joey Romasanta. Immediately after he won, he appointed Romasanta as chairman of the POC's plans and projects committee. He then oversaw the preparations for the 1991 SEA Games as president of the SEA Games federation, which saw the Philippines win 91 gold medals and almost threaten Indonesia for first place overall. He did stay on as PATAFA's chairman, a position he would hold until his death.

Personal life Sering married Socorro Bautista Limpot, with whom he had nine children. He was also the uncle of PBA player Jun Limpot.

Death In around the 1990s, Sering underwent a quadruple bypass operation. On February 14, 2002, Sering had a heart attack at his residence in BF Homes in Parañaque. He was brought to the Alabang Medical Center in Muntinlupa where he was pronounced dead on arrival. He was aged 76 and was survived by his wife Socorro Bautista Limpot and their nine children.