Jordan Matter

Career YouTube career Matter started his YouTube channel, "Jordan Matter," in 2006. He had 1.4 million subscribers in November 2018, As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views.

Matter has collaborated with several individuals and celebrities within the photography and dance world, including famous dancers like Maddie Ziegler and Jojo Siwa.

Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers. He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company. Matter's photographs were published in 2012 in a book of the same name.

Two of Matter's photography books, Dancers Among Us (2012), and Born to Dance (2018), were New York Times Bestsellers.

Sincerely Yours

In September 2025, Jordan Matter launched the skincare brand Sincerely Yours with his daughter, Salish Matter, and beauty executive Julia Straus. Developed with dermatologists Mara Weinstein Velez, Robin Schaffran, and Longchuan Huang, the brand is aimed at teenagers with sensitive or developing skin and it is debuted exclusively at Sephora in the United States.

Books Dancers Among Us (2012) and 3 million subscribers respectively as of September 2025, whose videos he often appears in.