Jim Parkinson

James Thornley Parkinson (October 23, 1941 – June 26, 2025) was an American lettering artist and type designer in Oakland, California, who was perhaps best known for designing the logo for Rolling Stone.

Life and career

Parkinson was born on October 23, 1941, in Oakland, California. He studied advertising design and painting at the California College of Arts and Crafts in Oakland, graduating in 1963. In 1964, he worked as a lettering artist for Hallmark Cards under Myron McVay with some consultation from Hermann Zapf. Afterwards, Parkinson moved back to Oakland and freelanced as a lettering artist doing work for rock bands (including Creedence Clearwater, Taj Mahal, The Doobie Brothers, Kansas, et al.), sign painting, advertisements, packaging.

In the mid-1970s, type revivalist Dan X. Solo introduced Parkinson to Roger Black who was, at that time, the newly appointed Art Director for Rolling Stone magazine in San Francisco. Black hired Parkinson to design a series of typefaces and redesign the logo for Rolling Stone.

Although Parkinson’s lettering sensibility was rooted in old wood type and signage from the 19th century and during the first part of his career he used pen and ink for finished pieces, in 1990, Parkinson put away his pen and ink and embraced digital technology while working for the San Francisco Chronicle, designing fonts.

Parkinson operated his independent type foundry in Oakland. His more high-profile clients include Fast Company, Esquire, Billboard, Newsweek, the San Francisco Examiner, and Ringling Bros. and Barnum & Bailey Circus. His font designs have been inspired by lettering and often by the work of William Addison Dwiggins, including adaptations of his Metro and Electra typefaces for the Chronicle and Letterform Archive.

Parkinson died of complications from Alzheimer's disease in Oakland, California, on June 27, 2025. He was 83.

Typefaces

Typefaces designed by Jim Parkinson include: LfA Aluminia, 2017 Amador, 2004 Amboy, 2001 Antique Condensed No.2, 1995 Avebury, 2005 Azuza, 2001 Balboa, 2001–2003 Balboa Plus, 2015 Benicia, 2003 ITC Bodoni (with Janice Prescott Fishman, Holly Goldsmith, and Sumner Stone), 1994 Bonita, 1996 Cabazon, 2005 FF Catchwords, 1996 Chuck, 2004 Commerce Gothic, 1998 Comrade, 1998 Diablo, 2002 Dreamland, 1999 El Grande, 1998 Fresno, 2001 Generica, 1996 FF Golden Gate Initials, 1996 Hoosier Daddy, 2012 Hotel, 2001 Industrial Gothic, Jimbo, 1995 Keester FF Matinee, 1996 Meatball, 2012 Modesto, 2001–2005 Mojo, 1960 Montara, 2002 FF Motel, 1996 Parkinson, 1994 Parkinson Electra, 2011 Poster, 1993 Pueblo, 1998 Richmond, 2003 ITC Roswell, 1998 Showcard Gothic, 1993 (shown above) Showcard Moderne, 1995 Sutro, 2003-2004 Sutro Deluxe, 2014 Wigwag, 2001

Nameplates Parkinson designed and cleaned up numerous newspaper and magazine nameplates, making subtle adjustments to letterforms and character spacing to improve their appearance and legibility. Redesigned nameplates include The Washington Post, The Wall Street Journal, Houston Chronicle, New Zealand Herald, and Los Angeles Times daily newspapers; Rolling Stone, Esquire, Fast Company, and Newsweek magazines; The Daily Californian college newspaper at the University of California, Berkeley; and alternative weeklies Santa Cruz Weekly, North Bay Bohemian, and Pacific Sun.

Publications “Creative Characters” Edited by Jan Middendorp, MyFonts. The Netherlands: BIS Publishers, 2010 “Indie Fonts 2” Edited by Richard Kegler, James Greishaber and Tamye Riggs. Buffalo, N.Y: P-Type Publications, 2003