Jerry Dior

Jerry Nicholas Dior (May 14, 1932 – May 10, 2015) was an American graphic designer, best known for creating the Major League Baseball logo.

Early life Dior was born in Brooklyn, New York and attended Abraham Lincoln High School. He then earned a scholarship to the Art Students League of New York and later graduated from the Pratt Institute. Dior served in the army during the Korean War, and was stationed in the U.S. a few weeks after the Wall Street Journal interviewed Dior. About the incident, Sherman said "The logo I created was very similar, but I designed it in the early 1980s. All I can say is that I was so sports-unaware that I didn't know about the earlier logo. I feel like a total idiot not that I didn't know about it. I'm flabbergasted."

According to Dior, the logo design cost between $10,000 and $25,000, It was originally intended to be only for Major League Baseball's 100th anniversary season, but it continues to be used to this day. He maintained that the logo, introduced in 1969, was not inspired by Harmon Killebrew, but rather "pure design"