Jeanne Poiret Boivin

Jeanne Poiret Boivin (1871-1959) was a French businesswoman and designer who headed the House of Boivin jewelry firm from 1917 until her death in 1959.

Early life

Birth and upbringing Born in Paris, France in 1871 as Jeanne Poiret, the designer grew up in the city's First Arrondissement. Her father, Auguste, worked as a cloth merchant and her mother was well educated for the time. Jeanne was one of four children and her younger brother, Paul Poiret, would go on to be a prominent couturier in Paris at the height of the Jazz Age.

Marriage In 1893 Jeanne married René Boivin, a trained goldsmith and engraver. René had worked for his family's business as a goldsmith upon graduating high school and later apprenticed with Parisian craftsmen to learn the trade of jewelry making. He became recognized as a master by the age of 25 and went on to establish his own jewelry workshop. After marrying, the two settled into an apartment near the workshop located at 38 Rue de Turbigo. Over the course of their marriage, the two would go on to have three children together and their daughter, Germaine, would later work in their workshop.

The couple worked to successfully establish their jewelry firm. Jeanne managed the bookkeeping and oversaw the accounts while her husband executed the designs. He was becoming known for his skill in engraving and the firm was gaining popularity. In 1907 they moved the workshop to Rue des Pyramides and settled into a new, spacious apartment on the Boulevard Haussman. Soon their firm was catering to movie stars, artists, intellectuals, and even royalty. A few of their notable clients included fashion icon Elsa Schiaparelli, Louise de Vilmorin, and Empress Nam Phuong. Both died at war in 1917, and—rather than closing the business after their deaths—Jeanne made the unlikely choice to keep operations running and carry on as head of the firm, while keeping René's name on the company and was known as Mme René Boivin.

Career

House of Boivin After the death of her husband and son, Jeanne became the first woman in Paris to run a major jewelry house. Jeanne never opened a public-facing shop, as she was not interested in attracting the passing trade. Rather, she relied on word of mouth and the company's good reputation to draw in wealthy clientele.

Style Jeanne generally ignored popular trends in fashion and chose to design jewelry pieces that went against the grain. For example, while others were producing black and white styles, she worked with colored stones.

In 1919, Jeanne hired an up-and-coming designer, Suzanne Belperron, upon her graduation from the École des Beaux-Arts. Together they produced innovative, colorful pieces. Jeanne sought to move past the styles popularized by the Art Deco movement and favored jewelry that was more figurative and fluid. Jeanne was known to bring seashells and pebbles into the workshop to inspire her designers and soon the workshop was producing designs with a naturalist influence. These popular designs took the shape of nautilus shells, starfish, birds and other naturalist motifs.

In 1924, Jeanne appointed Belperron as co-director, a position she would hold until her departure in 1932. The jewelry to come out of the House of Boivin is valued more for its design and craftsmanship than purely for the gemstone's worth.

After Belperron's departure, Jeanne brought on a new female designer in 1933, Juliette Moutard, who is credited with designing the famous Boivin Starfish Brooch in 1937. Only a few of the brooches were created and they attracted wealthy female clients. Actress Claudette Colbert and socialite Millicent Rogers each famously owned one. While the final design of the starfish brooch has been attributed to Moutard, it is generally hard to identify Boivin pieces and attribute them to specific designers as Jeanne maintained that the firm's jewelry was so distinctive that it needed no signature.

Jeanne's daughter, Germaine Boivin, was officially brought on as a designer in 1938. Her style complemented the other designers' and together, the three women produced designs that were bold, innovative, and timeless.

The House Closes Jeanne died in 1959 and the company changed hands a few times over the following decades. There is conflicting information regarding who took over control upon her death. Eventually, in 1991, the House of Boivin was sold to the Asprey Group and subsequently closed its doors forever.