E. Bruce Harrison

E. Bruce Harrison (April 3, 1932 – January 16, 2021) was a public relations expert who organized several campaigns for U.S. industry against environmental legislation from the 1970s to the 1990s. Harrison's company is credited with industry opposition to the Kyoto Protocol and preventing the United States from ratifying it.

Career The publication of Rachel Carson's Silent Spring in 1962 created the first wave of environmental action, and caused concern amongst industrial corporations across the United States. Harrison, who was then working for the Manufacturing Chemists' Association, led a campaign to defame Carson and prevent new regulations to restrict pesticides and industrial pollution, a campaign that Harrison and the association ultimately lost.

He ran his eponymous PR firm, which he co-founded with his wife Patricia Harrison, from 1973 until 1997, when he sold it. In 1995 he wrote that the "GCC has successfully turned the tide on press coverage of global climate change science".

Harrison and his agency are acknowledged as the creators of modern greenwashing, producing misinformation and disinformation campaigns for companies including General Motors, Monsanto and BP. His work has had a lasting impact on promoting misinformation about climate change,

Media historian Melissa Aronczyk considered Harrison "a master at what he did". Al Gore, former U.S. vice president, described the GCC campaign as the worst moral crime since the world wars.