Company Matsuo

is a Japanese adult video (AV) director, producer and entrepreneur. He is credited with popularizing the Japanese porn genre of "hamedori", where the director/actor performs sexually with the actress and also films the actual action. He has been called "a master of shooting pornography with amateurs".

Life and career Matsuo was born June 29, 1966 in Aichi Prefecture. His nickname "Company" goes back to his junior high school days when he sold box lunches to his fellow students and became known as "Company". He was interested in a TV career from his high school days and after finishing technical college he joined a music TV company. When the company went bankrupt a friend talked to him about the AV industry.

V&R Planning Matsuo's first job in AV was with V&R Planning which had just started up in 1986. The company was small and when Matsuo joined the firm in 1988, he was only the fourth employee. He started as an Assistant but began making his own films by 1989.

Matsuo's first films for V&R were dramas but he started working in the documentary hamedori style in 1991. Matsuo says that it was Yumika Hayashi, an AV actress at V&R at the time, who was the indirect cause of his switch to hamedori. He was having a love affair with Hayashi but the films he directed with her used professional AV actors. He felt that the more intimate hamedori technique could allow both him and the actress to show true emotion. His technique was to use amateurs, travel to their hometowns, and talk to them extensively on camera to get them to open up before any sex scenes started. His collaboration in hamedori videos with Reiko Miyazaki , who started out as an amateur at V&R, made the director and actress well-known. Matsuo left V&R Planning amicably in 2004 to pursue other projects. Since 2004 Matsuo has not only directed for HMJM but has also worked at other studios including Dream Ticket, Dogma and Big Morkal.

In 2009, Matsuo appeared in a documentary by Japanese-Korean director Tetsuaki Matsue titled on Matsuo's former colleague and lover Yumika Hayashi who died in 2005 Matsuo had previously produced Matsue's 2004 documentary Identity about zainichi, ethnic Koreans living in Japan.

As part of the celebration of Shelly Fujii's three-year anniversary with KMP in November 2011, Matsuo directed one of the 4 sections of her video, Shelly Fujii 3rd Anniversary - 4 Performances With 4 Different Directors, along with K*WEST, Takuan & Hideto Aki.

Awards AV Grand Prix 2008 Best Amateur Video: Final Mariko (まり子 ファイナル) 2008 Press Award - (Tied): Final Mariko (まり子 ファイナル)