Chu Shijian

Chu Shijian (; 24 December 1927 – 5 March 2019) was a Chinese business executive and entrepreneur, known as the "king of tobacco" and the "king of oranges". He turned the near-bankrupt Yuxi Cigarette Factory into one of China's most profitable state-owned companies and developed its Hongtashan cigarette into one of the country's most valuable brands. At its peak, the company contributed 60% of total revenues of the Yunnan provincial government.

Early life Chu was born on 24 December 1927 He participated in the Chinese Communist Revolution in his youth, but was later denounced as a "rightist" during the Anti-Rightist Campaign, and was not politically rehabilitated until the end of the Cultural Revolution. He managed a sugar cane factory in his early career.

Career Yuxi Tobacco

In October 1979, Chu was appointed head of Yuxi Cigarette Factory (later known as Yuxi Tobacco Company and Hongta Group). Yuxi was a near-bankrupt state-owned factory that made the Hongtashan (Red Pagoda Hill) brand of cigarettes, with an annual revenue of less than US$1 million.

Chu recognized that as China's economy was starting to grow, more people could afford cigarettes, and he began to promote the Hongtashan brand all over the country. The brand became famous and demand grew quickly. Chu was able to sell the cigarettes for US$1.5 to $2 per pack, although the official price was fixed at $1. He employed the same management methods as at Yuxi Tobacco, such as the emphasis of quality over quantity and linking workers' income to the company's profits. As the company grew, his employees were able to earn several times the average local wage.

On 17 January 2018, his 90th birthday, Chu appointed his son Chu Yibin as chief executive officer of Chu's Fruit Company Limited, while he retained the title of chairman.

Death On 5 March 2019, Chu died from complications from diabetes at Yuxi People's Hospital. He was 91.