Charlotte Lillian Lawlor

Charlotte Lillian "Bob" Lawlor (3 October 1878 – 2 July 1941) was a New Zealand poet, writer and advertising designer. She created the character of Sergeant Dan to help sell Creamoata, a cereal product, in 1915.

Biography Lawlor was born in Thames, New Zealand, in 1878 and as a child was given the family nickname 'Bob', which she used her whole life. Her father was George James Lawlor and her mother was Augusta Eliza Lawlor (née Gray). She and her three sisters were initially educated at home by a governess, but when her father's business started losing money the children were sent to Kauaeranga Boys' School in Thames instead. She later attended Thames High School.