Carolyn Aronson

Iris Ernesta Reyes (born December 22, 1966), professionally known as Carolyn Aronson, is an American Latina entrepreneur, who created the styling brand It's a 10 Haircare.

Early life Some sources report that Aronson was born in Perth Amboy, New Jersey while others state she was born Iris Ernesta Reyes in Puerto Rico. She is of Puerto Rican descent and was adopted by a family in Michigan as a child (when she subsequently became known as Carolyn née Plummer), along with one biological brother.

Career Aronson became a hairdresser when she was 18. She founded the salon Allianza in Southfield, Michigan in 1998.

It's a 10 In 2005, Aronson founded It's a 10 with Scharg in Detroit, Michigan,

Be a 10 In November 2020, Aronson launched the cosmetics brand Be a 10. The stated goal of the brand is to simplify and streamline cosmetics for women.

In late 2020, however, it was reported by Forbes as having annual revenue of over $400 million. The Miami Herald in 2020 said the company's annual revenue was half a billion dollars.

Personal life Aronson married Scott Scharg in 2000. They divorced in 2004.

In October 2020 Aronson announced that she was 20 weeks pregnant at the age of 53. She gave birth to her daughter, Aliya Dream, on February 12, 2021, and currently has a blended family of three daughters and two sons with her husband.