Biography.guide
Home › People › Entrepreneur › Brent Underwood
Portrait of Brent Underwood

Brent Underwood

b. 1987

American marketer and entrepreneur

Don't just read it — keep itBiographies to ownE-book · Audio · Video From $7 →

About Brent Underwood

Born 1987. Brent Underwood is an American entrepreneur.

Brent William Underwood is an American entrepreneur and owner of the Cerro Gordo Mines, located in Inyo County, California.

Career After graduating from Columbia University, Underwood worked briefly for an investment bank in New York City. After one month, he quit and backpacked across Central and South America. Upon returning to New York, he ran a hostel in Brooklyn. In December 2014 Underwood co-founded HK Austin, a hostel in Austin, Texas, with investors including Matthew Kepnes, after staying in 150 hostels across 30 countries. According to Underwood, for 2015, HK Austin was the highest rated hostel in the United States. Underwood later became a partner in the marketing firm Brass Check.

In February 2016, Underwood published a photo of his foot on Amazon as a book titled Putting My Foot Down. The resulting article in the New York Observer received attention from a variety of media outlets and from authors including Neil Gaiman and Nick Bilton. Underwood was then offered a publishing contract from Thought Catalog to turn Putting My Foot Down into an expanded paperback version.

Cerro Gordo In July 2018, Underwood purchased the former mining town of Cerro Gordo alongside the Cerro Gordo Mines for $1.4 million. The purchase included over 360 acres and 22 structures. Underwood stated plans to develop the town into an artist destination for tourists and group events, while maintaining the historic nature of the property.

Since March 2020, Underwood has been living at Cerro Gordo full-time and has regular visitors. Visitors have included Jeff Goldblum, Cole Sprouse, and G-Eazy. He was isolated there for ten weeks in 2020, unable to leave due to the COVID-19 pandemic and a heavy snowstorm.

The town's hotel burned down on June 20, 2020, in a fire of undetermined origin but possibly electrical wiring failure, during a heat wave. Underwood completed rebuilding the hotel in late 2025. .

As of February 2024, Underwood still resided in Cerro Gordo. His book "Ghost Town Living" was published in March 2024.

Ghost Town Living (Book) In 2024, Penguin Random House published Underwood's book, Ghost Town Living: Mining for Purpose and Chasing Dreams at the Edge of Death Valley, about his time living at Cerro Gordo. The audiobook version of the book was recorded 900 feet underground in Cerro Gordo's Union Mine.

The book debuted on the New York Times bestseller list.

Biography shop

Don’t just read it —
keep it.

Full-length biographies made to live with: read them, listen on the way to work, watch them tonight.

  • E-book
  • Audio
  • Video
Browse the shop — from $7

Instant download · yours to keep · every purchase keeps this site free

Important facts

Birth century
Occupation
Nationality
Education
Columbia University, Florida State University

People in Brent Underwood's life

Named in this biography and alive at the same time

Contemporaries

People whose lives overlapped Brent Underwood's

Frequently asked questions

Who is Brent Underwood?

American marketer and entrepreneur

When was Brent Underwood born?

Brent Underwood was born on 6 April 1987.

What is Brent Underwood's occupation?

Brent Underwood is an entrepreneur.

What nationality is Brent Underwood?

Brent Underwood is American.

Sources & further reading

· Wikipedia: Brent Underwood

· Wikidata: Q18385970

· DBpedia: Brent Underwood

Cite this page

APA: Biography.guide. (2026). Brent Underwood. https://biography.guide/brent-underwood/

MLA: "Brent Underwood." Biography.guide, https://biography.guide/brent-underwood/.

Chicago: "Brent Underwood." Biography.guide. https://biography.guide/brent-underwood/.

Data last updated: 2026-09-25 · Spot an error? Report a correction.

Page generated 2026-09-27 05:12 UTC