Bob Reitman

Robert "Bob" Reitman (born December 1941 ) is an FM radio personality (disc jockey, or deejay) from Milwaukee, Wisconsin, USA. Reitman was a pioneer in freeform radio, also known as "underground radio", and has been playing album-oriented rock music and providing on-air commentary for over 45 years at various radio stations in the Milwaukee market. Until retiring 2024 he hosted a show once a week on WUWM, the Milwaukee Public Radio station where he got his start. His primary inspiration is Bob Dylan.

Early days Reitman, son of an FBI agent, was born in Enid, Oklahoma and raised in the Milwaukee area village of Whitefish Bay. He received an English degree from Marquette University and a graduate degree in Urban Education from the University of Wisconsin–Milwaukee (UWM). Some listeners went to great lengths to pick up the weak signal, and the station's slogan was along the lines of "WZMF ... We're Hard To Get, But It's Worth It". Over the years he hosted shows at numerous other commercial radio stations in the Milwaukee area including: WAWA, WTOS, WQFM and WKTI, although as the years went on he had to relinquish the freeform style and mostly conform to the stricter programming formats enforced by commercially owned stations. In 1980 he teamed up with Gene Mueller, and the pair co-hosted the morning show at WKTI for over twenty-five years. They broadcast from the Soviet Union as well as from six Olympic games. They were known as well for their large scale pranks, such as advertising they would be dropping the very hot Christmas toy ‘Cabbage Patch dolls’ from the sky over the parking lot of the Milwaukee Brewers County Stadium.

Retirement In 2006 Reitman retired from co-hosting the morning show at WKTI. He hosted a new version of his old WUWM radio show, "It's Alright Ma, It's Only Music" with his son, Robert "Bobby" Reitman III once a week until his retirement on April 19, 2024. He has another son, John, and a daughter, Jessica.