Barb Tarbox

Barb Tarbox, MSM (April 10, 1961 – May 18, 2003) was a Canadian anti-smoking activist. A lifelong smoker dying of lung and brain cancer, she openly discussed her illness, its cause and its consequences, which propelled her to prominence.

In high school, between the ages of 14 and 16, she was a model for fashion companies and joined many athletics in her school. She wanted to be a part of the popular kids, which were smokers, leading to her taking on smoking at the age of 11. During the last months of Tarbox's life she went around Canada teaching young adults about the consequences of smoking and how it looks to be a smoker. She emphasized how she was unable to quit smoking even after she found out that she had cancer.

Tarbox died at a hospital in Edmonton on May 18, 2003, at the age of 42 from brain cancer and lung cancer.

On December 5, 2003, Barb Tarbox was posthumously awarded the Meritorious Service Medal by Adrienne Clarkson, Governor General of Canada, for devotion to the anti-smoking cause. The decoration was accepted in Ottawa by her daughter, Mackenzie.

On December 30, 2010, the Government of Canada unveiled tougher anti-smoking images on their cigarette packaging including two images that feature Barb Tarbox during her last days.