Alphadi

Alphadi (born Sidahmed Seidnaly; 1 June 1957) is a notable Nigerien fashion designer often known as the "Magician of the Desert". He is Mauritanian, from an upper caste lineage,

Alphadi studied at Cardon Savard Studios in Paris, started his label in 1984,

In 1998, he created the first FIMA , the International Festival of African Fashion which was located in Niger. This event allowed African designers to come together with other international designers such as Yves Saint Laurent, Kenzo, Jean Paul Gaultier and Paco Rabanne. Since then, the event has been going on every 2 years.

In 2007, he launched a new contest during the FIMA and Hip-Hop FIMA Contest.

Alphadi maintains production facilities in Niamey and Morocco, and splits his time between homes in Niamey and Paris. and UNESCO Goodwill Ambassador for African innovation and creation in 2022.

Awards