Zohra Yusuf

Zohra Yusuf (born 2 May 1950) is an advertising professional, an activist and a journalist who is lauded for her work in women's rights, human rights and media.

Career After graduating, Zohra Yusuf started working at MNJ Communications as an advertiser. She worked at MNJ from 1971-1981. In June 1981, she joined The Star, (a publication of the Dawn Media Group)as editor of its weekend magazine. She joined Spectrum Communication Y&R as creative director in 1986. In 1990, she was elected council member and served as vice-chairperson as well as secretary-general. In 2011, Yusuf was elected the chairperson of HRCP. Yusuf was also elected Vice President of FIDH in 2013. She was re-elected co-chairperson of HRCP for the 2014–17 term. Yusuf is also a freelance writer and has contributed to many books, journals and newspapers on topics such as media and conflict resolution, feminism and women's rights. Joining the Shirkat Gah, Yusuf became one of the founding members of Women's Action Forum (WAF), an organization created for women's rights. The WAF started in 1981, when the judgement in the Fehmida-Allah Buksh case was announced under the Hudood Ordinance rule during the Zia regime.

The man (Allah Buksh) was sentenced to be stoned to death and the woman (Fehmida), who was a minor, was awarded 100 lashes in public. The judgement brought different women organizations together, namely Shirkat Gah, Tehrik-e-Niswan, All Pakistan Democratic Women's Association, APWA. The organizations formed a coalition and the Women's Action Forum (WAF) was created. Yusuf along with other activists, participated in the WAF meetings and protests organized in Lahore. She also published articles in The Star newspaper, decrying the verdict.

Yusuf has also published many articles on media censorship, women's rights and human rights in the Dawn and The Express Tribune newspapers.

Awards Zohra Yusuf received the All Pakistan Newspapers Society award in 2011 for "TV Channels or Electronic Pulpits", featured in Newsline.