Yoav Bruck

Yoav Bruck (; born March 6, 1972, in moshav Lakhish, in the northern Negev in south-central Israel) is a former Israeli swimmer, who competed in three Summer Olympics for his native country, in the years 1992, 1996, and 2000. In Olympic competition, Bruck swam the 50m and 100m freestyle events, as well as the 4x100m free and medley relays for Israel. In the 1996 Atlanta Olympics, Bruck's 4x100 Medley Relay team set an Israeli national record in a preliminary heat, and became the first Israeli team to make the finals in that even.

In an interview, Auburn Coach David Marsh credited Bruck with the team's rise to prominence in the early 90's, stating clearly that "Yoav Bruck was the key". According to Montgomery journalist John Zenor, "Bruck gave Auburn legitimacy in international recruiting. He coaxed and pulled his overachieving teammates along". Bruck won the Auburn Swimmer of the Year award four times.

Olympic competition Bruck is Jewish. He finished 32nd in the 50m freestyle (23.72) and 31st in the 100m freestyle (51.46) in the 1992 Summer Olympics in Barcelona. In the 1996 and 2000 Summer Olympics, Bruck competed in the 50m and 100m freestyle, as he had in 1992, but also swam in the 4x100m Medley relay for Israel. In 2000, he swam for Israel in the 4 x 100 freestyle relay for the only time. Bruck had to postpone his mandatory military service for Israel for four years to find time to train and attend the Olympics, but apparently the Israeli government found his potential worthy of such a consideration.

Bruck married in Israel in March of 1998.

At the 2017 Maccabiah Games, in the special 4x50m relay race between Israeli and American all-star teams, American Olympic champions Lenny Krayzelburg (four Olympic golds), Jason Lezak (four Olympic golds), and Anthony Ervin (three Olympic golds), with masters swimmer Alex Blavatnik, swam a time of 1:48.23 and defeated Israeli Olympians Bruck, Guy Barnea, Eran Groumi, and Tal Stricker, who had a time of 1:51.25.

ISTAA Sport founder and CEO In 1999, Bruck founded ISTAA Sport of Kfar Shmaryahu, Tel Aviv and has served as their Chief Executive Officer. He is a 1999 graduate of Israel's Recanati Business School of Tel Aviv University, where he obtained an MBA in Marketing, and immediately set out to find a career in the field of Sports ticketing and management. ISTAA Sport is a subsidiary of the established Israeli company, ISTAA Travel, Israel's largest travel agency. ISTAA Sport allows sports enthusiasts to find sporting events and sports activities as part of their travel packages.