Xenia Tchoumitcheva

Early years Xenia Tchoumitcheva was born in Magnitogorsk, Russia. When she was 6 years old her family emigrated to Lugano, Switzerland. Tchoumitcheva lived in the Italian part of Switzerland, before moving to London, England.

She graduated in 2010 from the Università della Svizzera italiana with a Bachelor Degree in economics.

Career

Modelling experiences

Tchoumitcheva began modelling at the age of 12. She entered the Miss Switzerland pageant in 2006,

As a digital influencer, she collaborates with Ferragamo, Dior and Vogue. In autumn 2016 she shot fashion editorials with magazines including ELLE, Vanity Fair and L'Officiel. She has worked with brands including Chopard, L'Oréal, Moët & Chandon, Bulgari, American Express, Tom Ford and Samsung.

In September 2019, Tchoumi signed a representation deal with the CAA talent agency covering television, endorsements, personal appearances and publishing. In September 2023 she made her catwalk debut at New York Fashion Week for Jovani's runway show.

Public speaker Tchoumitcheva speaks regularly at universities and conferences about female leadership, as well as her online business, brand creation, and other topics.

Actress Tchoumitcheva began to work in commercials and music videos in 2007 (e.g. "Candino-Festina").

Spokesmodel Tchoumitcheva has modelled for different brands including Visilab Sunglasses,

Writer As of 2012, Tchoumitcheva co-writes a monthly column for the cultural magazine Schweizer Monat and the luxury US magazine Haute Living. The book addresses themes of motivation, independent thinking, and gender equality.

Professional name As of 2015, Xenia changed her official public name to the shortened version Xenia Tchoumi, as it is easier for English speakers to pronounce since she moved to London.