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Willie Apiata

b. 1972

New Zealand Special Air Service member and recipient of Victoria Cross

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About Willie Apiata

Born 1972. Willie Apiata is a New Zealand military personnel.

Bill Henry "Willie" Apiata, VC (born 28 June 1972) is an honorary warrant officer class one in the New Zealand Army Reserve Forces. As a corporal in the New Zealand Special Air Service, he became the first recipient of the Victoria Cross for New Zealand. He received the award on 2 July 2007 for bravery under fire during the War in Afghanistan in 2004, in which he carried a gravely wounded comrade across a battlefield, under fire, to safety.

Apiata is the only recipient of the Victoria Cross for New Zealand, which replaced the Imperial Victoria Cross in 1999. There are no living New Zealand recipients of the Victoria Cross, which was last awarded to a New Zealander for actions in the Second World War. Apiata is the second Māori recipient of the VC serving with New Zealand forces, after Second Lieutenant Moana-Nui-a-Kiwa Ngarimu (also of Te Whanau a Apanui). Apiata has donated all of his medals, including his VC, to New Zealand. In 2008 he succeeded Sir Edmund Hillary as the "most trusted New Zealander".

Early life Apiata was born in Mangakino, New Zealand. His father is Māori and his mother is of European descent. His parents separated, and he has not had contact with his father for several years. His early childhood was spent at Waima in Northland before the family moved to Te Kaha when he was seven. He attended Te Whanau-a-Apanui Area School in Te Kaha, which he left at the age of 15.

Military career He enlisted in the New Zealand Army on 6 October 1989 in the Territorial Force Hauraki Regiment of the Royal New Zealand Infantry Regiment. He unsuccessfully attempted to join the Special Air Service (SAS) in 1996. From July 2000 to April 2001 he served in East Timor as a member of New Zealand's third Battalion Group as part of the United Nations Transitional Administration in East Timor. On his return he became a full-time soldier. His second attempt to join the SAS in November 2001 was successful. Poupin, who did not know Apiata, photographed Apiata and two companions as they were leaving the "thick of the fight" because "They looked like foreign troops and they were tall and had a specific face, they looked tough and strong". One photo was widely reproduced in New Zealand newspapers, prompting Prime Minister John Key to publicly acknowledge that Apiata was one of the soldiers depicted. The publication has also reopened the debate on the publication of images identifying New Zealand Special Forces personnel with some concerns that in doing so Apiata could become a target for insurgents.

Around 18 July 2012, Apiata left full-time military service to teach adventure skills to young people. He did not resign from the Army and remains with the NZSAS Reserve Forces.

On 22 May 2024, Apiata was promoted to honorary warrant officer class one.

Victoria Cross Citation Apiata (then a lance corporal) was part of a New Zealand Special Air Service (NZSAS) Troop in Afghanistan in 2004 that was attacked by about 20 enemy fighters while holed-up for the night in a rocky rural area. Enemy rocket propelled grenades destroyed one of the troop's vehicles and immobilised another. This was followed by sustained machine gun and automatic rifle fire from close range.

A grenade explosion blew Apiata off the bonnet of his vehicle, where he had been sleeping. Two other soldiers in or near the vehicle were wounded by shrapnel, one of them seriously (Corporal D). After finding cover, it was seen that Corporal D had life-threatening arterial bleeding and was deteriorating rapidly.

Apiata assumed command of the situation, deciding all three would need to rejoin the troop which was about 70 metres to the rear. Apiata decided his only option was to carry Corporal D to safety, and none of the three were hit during the retreat. After getting Corporal D to shelter, Apiata rejoined the firefight.

He became one of the very few living holders of the Victoria Cross. In part the citation reads: In total disregard of his own safety, Lance Corporal Apiata stood up and lifted his comrade bodily. He then carried him across the seventy metres of broken, rocky and fire swept ground, fully exposed in the glare of battle to heavy enemy fire and into the face of returning fire from the main Troop position. That neither he nor his colleague were hit is scarcely possible. Having delivered his wounded companion to relative shelter with the remainder of the patrol, Lance Corporal Apiata re-armed himself and rejoined the fight in counter-attack.

Three other SAS soldiers also received bravery awards for actions during the same mission. Two received the New Zealand Gallantry Decoration and one the New Zealand Gallantry Medal.

Ceremonies The investiture took place on 26 July 2007 at Government House, Wellington. The ceremony was presided over by the Governor-General of New Zealand, with the Prime Minister Helen Clark, and Apiata's army colleagues, in attendance. A separate homecoming ceremony was held in his home town of Te Kaha.

As per her request, Apiata (alongside other Victoria Cross recipients) attended the funeral of Queen Elizabeth II on Sept 19, 2022. He also represented recipients of the Cross at the Coronation of Charles III and Camilla.

VC gifted to nation In April 2008, Apiata donated his Victoria Cross of New Zealand medal to the NZSAS Trust, so that "the medal is protected for future generations". The medal remains available to Apiata and his family to wear.

In early April 2025, Apiata gave this Victoria Cross of New Zealand medal to Minister for Veterans Chris Penk as part of efforts to lobby the New Zealand Parliament to pass legislation changing the definition of veterans. Under the Veteran Supports Act 2014, only veterans injured while serving overseas during a war or emergency operation qualify for pensions and compensation for service-related injuries or illness unless they served before the Accident Compensation Corporation (ACC) was founded in 1974.

Medal ribbons Apiata's medal ribbons, as they would appear on the left breast of his uniform, are:

Apiata is also entitled to wear the emblem of the US Navy and Marine Corps Presidential Unit Citation on the right breast of the uniform.

RSA Badge in Gold On Armistice Day, 11 November 2007, Apiata was presented with the Badge in Gold, the highest honour awarded by the Royal New Zealand Returned and Services' Association (RSA). The award was made in the Gallipoli Room at ANZAC House by the Governor-General Anand Satyanand who also presented him with life membership of the RSA.

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Important facts

Birth century
Occupation
Nationality
Awards
Victoria Cross for New Zealand; Queen Elizabeth II Diamond Jubilee Medal
Also known as
Bill Apiata, Bill Henry Apiata

People in Willie Apiata's life

Named in this biography and alive at the same time

Contemporaries

People whose lives overlapped Willie Apiata's

Frequently asked questions

Who is Willie Apiata?

New Zealand Special Air Service member and recipient of Victoria Cross

When was Willie Apiata born?

Willie Apiata was born on 28 June 1972 in Mangakino.

What is Willie Apiata's occupation?

Willie Apiata is a military personnel.

What nationality is Willie Apiata?

Willie Apiata is New Zealand.

Sources & further reading

· Wikipedia: Willie Apiata

· Wikidata: Q1110625

· DBpedia: Willie Apiata

Cite this page

APA: Biography.guide. (2026). Willie Apiata. https://biography.guide/willie-apiata/

MLA: "Willie Apiata." Biography.guide, https://biography.guide/willie-apiata/.

Chicago: "Willie Apiata." Biography.guide. https://biography.guide/willie-apiata/.

Data last updated: 2026-09-20 · Spot an error? Report a correction.

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