Tzurit Or

Tzurit Or is an Israeli-born film producer and pastry chef. She is the founder and Chief Creative Officer of the Tatte Bakery & Café, with locations in the Greater Boston area, Washington, D.C. area, and the New York City area.

Early life and film career Or grew up in Kvutzat Kinneret, a kibbutz in northern Israel located near the sea of Galilee. She is a descendent of Shmuel Stoller and grew up in a "baking family" and has baked since she was very young.

From age 18 to 20, Or served her mandatory military service in the Israel Defense Forces. After serving, Or earned her Bachelor's degree in communications at Tel Aviv University. In early 2006, Or and her family relocated to Boston. She now lives in Washington, DC, and Brookline, Massachusetts.

Tatte Bakery & Café

In 2007, Or began baking in her home kitchen and joined a local Farmers Market to sell her creations at the Copley Square Farmer's Market in Boston. Among her creations you could find Brioche, the famous Chocolate Rose and her signature, The Nut Box, as well as her Nut Tarts among other treats.

The stand was widely popular, and in 2008, she opened the first Tatte Bakery & Café brick and mortar location in Brookline. and became Or’s partner in building the brand. As of 2026, there are 58 Tatte locations in Massachusetts, the metro D.C. region and the New York Tri-State area.

In September 2019, Or took the position of Chief Creative Officer focusing solely on Tatte bakery and food innovation, store design, the brand voice and RE development and handed over the CEO role to Chuck Chapman.

Or stepped down as Tatte's CEO in July 2020 following discrimination complaints.