Toni Schmader

Toni Schmader is a Professor and Canada Research Chair in social psychology at the University of British Columbia.

Education Schmader earned a PhD in social psychology in 1999 from the University of California, Santa Barbara. Previously she earned a Bachelor of Arts degree summa cum laude Washington and Jefferson College.

Career Schmader was named a Canada Research Chair in social psychology in 2010, receiving funding to "research the interplay between negative stereotypes, self-esteem, emotion, motivation and performance." Among her findings were that "women inhibit their own performance", getting higher scores on tests done under a fictitious name; and that girls are more likely to grow up believing that they can work outside the home if their fathers perform traditionally female domestic chores inside the home. Publications Jeff Greenberg, Toni Schmader, Jamie Arndt, Mark Landau Social Psychology: The Science of Everyday Life (now in its third edition) K Block, WM Hall, T Schmader, M Inness, E Croft. Social Psychology, 2018. 'Should I Stay or Should I Go?' JP Jamieson, WB Mendes, E Blackstock, T Schmader. Journal of Experimental Social Psychology, 2010. 'Turning the knots in your stomach into bows: Reappraising arousal improves performance on the GRE.' M Johns, M Inzlicht, T Schmader. Journal of Experimental Psychology: General, 2008. 'Stereotype threat and executive resource depletion: Examining the influence of emotion regulation.' T Schmader, M Johns. Journal of personality and social psychology, 2003. 'Converging evidence that stereotype threat reduces working memory capacity.'